Open to opportunities

Alexandra Allam

@alexandraallam

I build automated workflows and API integrations while translating complex information into clear client-facing content.

United Kingdom

Message

What I'm looking for

I'm looking to apply my workflow automation and API integration experience to CRM, lifecycle marketing, and operations, combining data, strategy, technical delivery, and client-facing communication.

I've built and debugged automated workflows at Wall Street Docs, supporting enterprise clients including Bank of America, Barclays, RBC, and Citi. I translated complex regulatory and product information into clear, structured client-facing content while coordinating delivery across sales, legal, marketing, and operations.

At PACE Integration, I designed, tested, and deployed API-led integrations using MuleSoft Anypoint Platform and CloudHub, connecting enterprise systems through REST and SOAP protocols. I worked directly with B2B clients from requirements gathering through end-to-end delivery, using Git and Maven-based CI/CD pipelines.

I'm applying my technical integration background to CRM, lifecycle marketing, and operations, supported by an MSc in Marketing and Klaviyo certifications. I enjoy moving between data, strategy, workflow design, and clear communication.

Experience

Work history, roles, and key accomplishments

Workflow Business Analyst

Wall Street Docs

Jan 2023 - May 2024 (1 year 4 months)

Built, debugged, and iterated on automated workflows using a proprietary node-based platform, managing enterprise client relationships and coordinating cross-functional projects.

Workflow Automation Client Management Project Coordination Content Creation Process documentation Data Analysis

Education

Degrees, certifications, and relevant coursework

Concordia University, John Molson School of Business

Master of Science, Marketing

2024 -

Pursuing an MSc in Marketing with a thesis on advertising appeals and consumer responses to wearable technologies. Coursework includes research methods, consumer behaviour, and brand management.