Alexander Bazhanov

I'm currently leading digital marketing and e-commerce at Dr. Zubareva, connecting DTC acquisition, CRM, website performance, and analytics across consumer health and dietary supplements. I rebuilt the customer journey across the website, CRM, and call center, helping deliver a 34% lower advertising cost ratio, 68% higher e-commerce margin, and 320% higher DTC website AOV.

At Egis Pharmaceuticals, I led digital marketing and omnichannel for an 18-brand Rx/OTC portfolio. I cut CPC by about 50% while doubling paid traffic at the same budget, grew organic traffic across OTC patient sites from roughly 200K to more than 6M annual visits, and built EgisPro into a unified HCP platform.

Previously at Angelini Pharma, I built digital marketing and e-commerce from scratch across nine Rx/OTC brands. I reduced Tantum Verde paid cost per visit by about 60%, grew annual organic traffic to approximately 1.8M visits, and scaled pharmacy CRM programs across three major pharmacy chains.

My earlier work spans performance marketing, conversion optimization, analytics, and consumer insights at Rocket Science, OTTO Group Russia, and GfK RUS. I work hands-on across paid media, SEO, CRM, SQL, experimentation, and digital analytics for HCP and patient audiences.