Alexader Herandez Anaya
@alexaderherandezanay
Marketing Associate at Galuz Distribuciones SAS, running social media, Meta Ads, HubSpot CRM, and a Shopify store.
ColombiaWhat I'm looking for
At Galuz Distribuciones SAS, I manage social media end to end, from content planning and community management to performance reporting. I also launched a dedicated Instagram page for the smart watches category, shaping its positioning and visual identity.
I plan, launch, and optimize Meta Ads campaigns, using performance data to guide creative and budget decisions. I create reels, carousels, and photography in Canva.
I run HubSpot CRM and email marketing across the B2B pipeline, from lead capture and qualification through opportunity tracking and follow-up. I also conduct B2B outreach to turn inbound and outbound leads into sales opportunities.
I built and configured the company’s Shopify store, including product setup, collections, payment gateway integration, and shipping. I’m seeking a remote role supporting an international marketing team.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Galuz Distribuciones SAS
Jul 2020 - Present (6 years 4 months)
Managed social media end to end, launched and ran a dedicated Instagram page for smart watches, planned and optimized Meta Ads campaigns, ran HubSpot CRM and email marketing, led B2B outreach, and built and configured the company's Shopify store.
Customer Service Representative
Global Allied
Apr 2026 - Jun 2026 (2 months)
Provided customer support on the Verizon account in an international call-center environment.
Commercial Operations Coordinator
BILEXA LTDA
Apr 2006 - Apr 2025 (19 years)
Managed budgeting, customer accounts, and accounts receivable, including credit analysis with Experian. Oversaw daily administrative operations and maintained strong client relationships.
Education
Degrees, certifications, and relevant coursework
Meta
Meta Certified Digital Marketing Associate, Digital Marketing
Currently pursuing the Meta Certified Digital Marketing Associate, expected to complete in December 2026.
Alex Genadinik
Introduction to Customer Service & Customer Support, Customer Service
Completed an Introduction to Customer Service & Customer Support course in 2026.
HubSpot Academy
HubSpot Academy Certified, Marketing
Earned HubSpot Academy certifications in Digital Marketing, Social Media, Inbound, and Email Marketing in 2026.
Universidad Jorge Tadeo Lozano
Marketing Specialist, Marketing
Completed a Marketing Specialist program at Universidad Jorge Tadeo Lozano in 2010.
Universidad del Atlántico
Industrial Engineering, Industrial Engineering
Completed an Industrial Engineering degree at Universidad del Atlántico in 2004.
EF Standard English Test
EF SET English Certificate: C1 Advanced, English
Grade: 61/100
Achieved an EF SET English Certificate at C1 Advanced level with a score of 61/100 in 2026.
Availability
Location
ColombiaAuthorized to work in
Salary expectations
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