Open to opportunities

Alejandro Romero

@alejandroromero

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Senior brand designer and strategist delivering strategic identity systems and growth.

United States

Message

What I'm looking for

I seek collaborative teams where I can apply strategic brand leadership, lead multidisciplinary projects, and drive measurable brand growth while leveraging entrepreneurial and creative direction skills.

I am a senior brand designer and strategist with 15 years of experience building identity systems, naming, and end-to-end brand development. I founded Diéresis Brand Consulting and have led multidisciplinary teams to deliver integrated brand solutions for 40+ clients across retail, tech, AI, fashion, law, and finance, managing budgets and vendors to deliver measurable value.

I combine entrepreneurial thinking, project leadership, and creative direction to produce compelling brand systems, pitch materials, and performance-driven solutions. My work includes brand architecture, visual identity, web and print design, and copywriting, and has generated over $1M in client value while earning recognition in design competitions and publications.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Diéresis Brand Consulting

Jan 2019 - Present (7 years 1 month)

Founded and operated a brand consulting practice delivering end-to-end brand strategy and identity systems for 40+ clients, generating over $1M in client value and managing budgets up to $50K. Led multidisciplinary teams and coordinated vendors to deliver integrated brand systems, guidelines, and marketing collateral on time and within budget.

Brand Strategy Brand Identity Naming Creative Direction Project Management Vendor Management Adobe Creative Suite Web Design Brand Guidelines

Graphic Designer

Knight Piésold

Nov 2017 - Nov 2018 (1 year)

Produced and managed graphic assets for internal marketing and client proposals in the mining and engineering industry, designing clear data-driven visuals and promotional materials for multi-state events. Upheld high-quality standards for proposal documentation and marketing collateral.

Graphic Design Data Visualization Print Design adobe indesign Photoshop Design Proposals Quality Control

Lead Graphic Designer

Blue Morpho Agency

Sep 2016 - Oct 2017 (1 year 1 month)

Led design concepts for digital and print across 140+ clients in banking, beauty, healthcare, and retail, collaborating with social media and web teams to ensure cohesive cross-channel design and maintaining print quality standards. Managed production workflows and quality control for client deliverables.

Art Direction Digital Design Print Production Cross Functional Collaboration Quality Control Adobe Illustrator Photoshop Web Design

Graphic Designer

Freelance

May 2007 - Sep 2016 (9 years 4 months)

Delivered 150+ design projects for startups and established brands, developing identities, websites, and marketing materials while managing client budgets and deadlines. Coordinated production and client relations to deliver brand and digital assets across industries.

Brand Identity Web Design Client Relations Project Coordination Adobe Creative Suite Packaging Budget Management

Education

Degrees, certifications, and relevant coursework

University of Puerto Rico

Bachelor of Arts, Graphic Design

2009 - 2015

Completed a Bachelor of Arts in Graphic Design with additional coursework in Art, Art History, Marketing, and Photography to broaden design and business perspectives.