DADaniela Caicedo A
@danielacaicedoa
Service Designer / UX Researcher
ColombiaWhat I'm looking for
I am an industrial designer with over 5 years of experience in service design and strategy, specializing in Design Thinking methodologies. My journey has taken me through various sectors, including insurance, banking, retail, and pharmaceuticals, where I have led consulting projects and workshops, implementing innovative solutions tailored to client needs.
Currently, I serve as a Service Design Leader at Háptica, where I continue to drive impactful projects. My academic background includes a Cum Laude graduation in Industrial Design from Universidad Icesi, complemented by international exchange experiences in France and the US. I am passionate about translating qualitative research into actionable business insights and facilitating co-creation workshops that foster collaboration and creativity.
Experience
Work history, roles, and key accomplishments
Service Design Leader
Háptica
Oct 2023 - Present (1 year 8 months)
Leading service design initiatives, implementing innovative solutions, and conducting workshops for various organizations. Focused on Design Thinking methodologies and enhancing customer experiences.
Service Design Consultant
Háptica
Aug 2021 - Sep 2023 (2 years 1 month)
Collaborated with diverse industries to develop tailored service design strategies, ensuring client satisfaction through effective project management and innovative solutions.
Designer
Fundación Smurfit Kappa
Jul 2020 - Aug 2021 (1 year 1 month)
Led brand positioning strategies and managed production projects for cardboard products, ensuring quality and timely delivery while overseeing structural and graphic aspects.
Service & Interaction Designer
Accenture Interactive
Jul 2019 - Apr 2020 (9 months)
Assessed personalization levels in banking services, mapped customer experiences, and facilitated Design Thinking workshops to enhance service delivery.
User Experience Intern
Accenture Interactive
Jan 2019 - Jul 2019 (6 months)
Conducted research and analysis for financial sector clients, facilitating workshops and designing solutions to address national mobility issues.
Education
Degrees, certifications, and relevant coursework
UIUniversidad Icesi
Bachelor of Industrial Design, Industrial Design
2014 - 2019
Grade: Cum Laude
Institute de Touraine
Exchange experience, Exchange Program
2014 - 2014
CUConcordia University
Exchange experience, Exchange Program
2013 - 2013
Colegio Jefferson
Bilingual Academic Bachelor, Bilingual Education
2011 - 2013
Completed bilingual academic studies, preparing for higher education and developing language skills.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Portfolio
behance.net/danielacaicedoaSocial media
Job categories
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