Javier Baez
@javierbaez
I lead user-centered digital product experiences through research, strategy, and design.
ColombiaWhat I'm looking for
At ADL Digital Lab, I lead UX/UI strategy for digital products and services, aligning design, development, marketing, and other teams around coherent user experiences.
I use user research, data analysis, usability testing, and performance metrics to identify needs and improve experiences. I also create design guidelines, standards, and best practices, while overseeing interfaces, workflows, and information architecture.
Previously at everis, I worked as a UX design consultant and specialist, applying prototyping, Figma, visual design, typography, customer experience, and design systems to digital projects.
My foundation in graphic design spans work at Old Mutual Group, Diseños Educativos Especializados, and Grupo Empresarial ACHE. I’m motivated by solving problems through creativity, strategy, and effective typography to deliver meaningful value.
Experience
Work history, roles, and key accomplishments
Sr UX/UI Designer
ADL Digital Lab
Sep 2020 - Present (6 years 2 months)
Designed user experiences and interfaces, creating prototypes and visual designs while documenting projects and measuring performance.
Lead UX/UI Master
ADL Digital Lab
Apr 2022 - Aug 2026 (4 years 4 months)
- Definir la visión y estrategia de experiencia del usuario para el producto o servicio.
Colaborar estrechamente con equipos de diseño, desarrollo, marketing y otros departamentos para garantizar la coherencia en la experiencia del usuario.
- Realizar investigaciones de usuarios, análisis de datos y pruebas de usabilidad para comprender las necesidades y preferencias de los usuarios.
- Crear y man
UX design Consultant
everis
Jun 2018 - Jul 2020 (2 years 1 month)
Worked as UX design Consultant at everis.
UX Design Specialist
everis
Jun 2018 - Jul 2020 (2 years 1 month)
Worked as UX Design Specialist at everis.
Worked as Graphic Design Specialist at Old Mutual Group.
Diseño grafico
DISEÑOS EDUCATIVOS ESPECIALIZADOS
Jul 2008 - Sep 2010 (2 years 2 months)
Diseño de impresos para colegios privados y del distrito como agendas, flyers, periódicos y todo el material impreso requiera el cliente.
Diseñador grafico
Grupo Empresarial ACHE
Sep 2007 - Jun 2008 (9 months)
Diseño de piezas para los eventos relacionados con el negocio a nivel
Nacionales e internacionales
Education
Degrees, certifications, and relevant coursework
Universitat Oberta de Catalunya
Máster Universitario en Diseño de Interacción y Experiencia de Usuario
2021 - 2022
Universitat Oberta de Catalunya
Master's Degree, Interaction Design and User Experience
2021 - 2022
Pursued a Master's degree in Interaction Design and User Experience.
Universidad EAN
Training Program, User Experience
2020 - 2020
Completed training on user experience for business scalability.
Cámara de Comercio de Bogotá
Course, Design Thinking
2020 - 2020
Completed a course on Design Thinking.
Camara y comercio
Curso virtual Design thinking para jóvenes
2020 - 2020
Generar soluciones acertadas a las necesidades o problemas del cliente
• Ahorrar tiempo y costos
• Mejorar la satisfacción del cliente
• Mejorar la motivación e implicación del equipo de desarrollo
• Encontrar respuestas rápidas a los cambios
Camara de comercio de bogotá
Desing thinking
2020 - 2020
Next U
Marketing Digital , Marketing
MINTIC
Diplomado en Contenidos Convergentes & Publicidad Digital, Marketing
2015 - 2016
MINTIC
Diploma, Marketing
2015 - 2016
Completed a diploma in Convergent Content and Digital Advertising.
Universidad EAN
Specialization, Marketing
2013 - 2014
Specialized in Marketing Management, focusing on strategic marketing and market research.
Naska digital
diseño digital de producto, Diseño de Producto
2012 - 2012
Diseño de Producto
Naska Digital
Course, Product Design
2012 - 2012
Studied digital product design.
Universidad Jorge Tadeo Lozano
Diseñador Grafico, Diseño gráfico
2002 - 2010
Universidad Jorge Tadeo Lozano
Bachelor's Degree, Graphic Design
2002 - 2010
Studied Graphic Design, developing skills in visual communication and design.
Next U
Course, Marketing
2017 -
Studied digital marketing.
Cámara de Comercio de Bogotá
Course, Design Thinking
2020 - 2020
Completed a virtual course on Design Thinking for young people.
Universidad EAN
ENTRENAMIENTO LA EXPERIENCIA DE USUARIO PARA LA ESCALABILIDAD DE TU NEGOCIO FASE DESCUBRE PROGRAMA E
2020 - 2020
Universidad EAN
Especialización en Gerencia de Marketing, Marketing Specialist
2013 - 2014
El especialista en Gerencia de Mercadeo diagnostica el estado actual estratégico y de mercadeo de los diferentes tipos de organizaciones, identifica y proyecta los factores claves de éxito de las empresas, para la definición del plan y la estrategia comercial, adecuada para los diferentes mercados.
Adicional mente prepara, ejecuta, controla y audita planes de mercadeo estratégicos, para el cumplim
Availability
Location
ColombiaAuthorized to work in
Job categories
Skills
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