Alberto De Santis

Acted as the single point of contact between sales and technical teams for Connect Fleet, a B2B fleet-management SaaS, turning business problems into system requirements and driving adoption. Designed a bidirectional Salesforce-Odoo integration mapping and led CRM migrations and adoption initiatives.

Launched 12 warehouses in 7 cities in under 2 months and hired and trained a central operations team of 10. Grew average daily volume by 20% in the first month by expanding delivery areas based on demand analysis and managed fleet and third-party providers.

Opened and managed 5 key partnerships to expand into Barcelona and Valencia, reaching 800 drivers onboarded with 90% weekly activity and 80% retention. Conducted capacity checks and sourced new fleet partners to cover shortfalls.

Turned around a B2B client account worth over 25% of weekly GMV, reducing complaints to zero and weekly incidents by 15 percentage points. Owned live operations and customer support across 12 Spanish cities, reducing issues by 60% and cutting courier bonus costs by 50%.

Onboarded, launched, and managed restaurant accounts in East Spain, tracking performance and growth opportunities. Drove tool adoption and marketing promotions, and helped launch Castellón with 20+ restaurants in 2 days.

Supported brand launches, trade marketing, agency management, and KPI tracking with Nielsen data.

Executed brand launches, trade marketing, agency management, and KPI tracking with Nielsen data.

Supported trade marketing activities.

Completed a Master's in Data Analytics with a Power BI specialisation in 2025.

Completed a Master's in Digital Marketing & Communication from 2019 to 2020.

Completed a Bachelor's in Business Administration from 2009 to 2015.