Looking for a job

Akshat kapoor

@akshatkapoor

Message

Content Lead at Artemis Hospitals, where I developed an AI knowledge base with 250+ conversational flows.

India

Message

At Artemis Hospitals, I lead content strategy across B2B and B2C healthcare, working with doctors and medical teams to make complex expertise accurate, engaging, and patient-friendly. I also led the development of a centralized AI knowledge base with 250+ conversational flows, contributing to a 40% improvement in appointment conversions.

Across healthcare, technology, lifestyle, and travel, I’ve created and refined content for websites, campaigns, and social channels. At Artemis Hospitals, I established editorial guidelines and AI-assisted workflows that reduced content turnaround time by 35% while maintaining quality and brand consistency.

Experience

Work history, roles, and key accomplishments

Current

Content Lead

Current

Artemis Hospitals

Jan 2025 - Present (1 year 9 months)

Collaborates with doctors and medical teams to develop patient-centric content and leads a cross-functional team of 8-10 writers, editors, designers, and SEO specialists. Directed creation of 500+ blogs and landing pages, and led development of an AI knowledge base with 250+ conversational flows, improving appointment conversions by 40%.

Content Strategy Team Leadership SEO AI Workflows Prompt Engineering AEO GEO Stakeholder Management Quality Assurance Content Governance Editorial Management Social Media Strategy Email Marketing Lead Generation Analytics

Senior Content Writer

AIG Healthcare

May 2023 - Oct 2023 (5 months)

Led a comprehensive website revamp, driving website copy, content architecture, UX messaging, and SEO-led content optimisation. Created product, service, healthcare IT, lead-generation, blog, and campaign content, and developed social media copy and content across campaigns.

Content Strategy SEO UX Writing Website Copywriting Landing Pages Social Media Copy Video Scripts Campaign Messaging Lead Generation Brand Voice

Senior Content Writer

C.K Birla Healthcare

Aug 2022 - May 2023 (9 months)

Crafted persuasive website copy, campaign messaging, physician profiles, blogs, video scripts, and landing pages for multiple healthcare specialties. Developed high-converting lead generation content and managed agency relationships for editing, proofreading, publishing, and campaign execution.

Copywriting Content Strategy Lead Generation Landing Pages Email Campaigns Google Ads Meta Campaigns YouTube Social Media Content Repurposing Agency Management

Content Writer-SEO

Pristyn Care

Jul 2021 - Aug 2022 (1 year 1 month)

Created SEO-driven website copy, blogs, landing pages, product pages, and service-based content across multiple healthcare specialties. Executed content refactoring and repurposing to improve search visibility and collaborated with SEO, product, and design teams to deliver data-driven content.

SEO Content Writing Landing Pages Content Restructuring Content Repurposing Google Analytics Google Search Console Keyword Research SEMrush Collaboration

Content Writer-SEO

Ratan Jha Digital

Oct 2019 - Jun 2021 (1 year 8 months)

Created compelling B2B and B2C copy for websites, landing pages, blogs, social media, email campaigns, Quora, and third-party platforms across travel, fashion, lifestyle, and FMCG brands. Executed content repurposing and SEO optimisation using Google Analytics, Search Console, and SEO tools.

Copywriting B2B B2C SEO Content Repurposing Google Analytics Google Search Console Social Media Email Marketing Lead Generation

Social Media Strategist

Red Realm Marketing

Sep 2018 - Aug 2019 (11 months)

Developed creative campaigns, brand messaging, and platform-specific copy for brands including MakeMyTrip, Tops, and Nova Dairy. Produced engaging social media copy, video scripts, influencer briefs, and campaign concepts, and planned integrated digital marketing campaigns across Facebook, Instagram, Pinterest, and YouTube.