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Akshaidha DAD
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Akshaidha D

@akshaidhad

I scale customer acquisition and conversion growth through paid media, CRO, and marketing automation.

India
Message

I've driven customer acquisition, paid media, and conversion growth for B2B and B2C businesses across the UAE, US, and India.

At Altudo, I manage Meta and Google Ads campaigns with more than $12,000 in monthly ad spend. I support campaign analysis, optimization, reporting, and client recommendations.

At Groto and Lumo, I worked with founders to scale growth across paid media, conversion funnels, CRO, and analytics. I grew a B2C EdTech brand from zero to ₹12L+ revenue in six months, delivering 2.8–3.6x ROAS while reducing CPL by 32%.

I build attribution and automation systems using GA4, Meta CAPI, UTMs, dashboards, Zapier, and n8n. I’ve also grown an Instagram audience of 30K+ through organic content on marketing, consumer psychology, and performance marketing.

Experience

Work history, roles, and key accomplishments

AL
Current

Associate - Performance Marketing

Altudo

Mar 2026 - Present (6 months)

Managed performance marketing campaigns with a monthly ad spend of $12,000+ USD across Meta and Google Ads. Supported campaign analysis, optimization, and reporting, and prepared client presentations and performance reports.

Education

Degrees, certifications, and relevant coursework

University of Virginia logoUV

University of Virginia

Marketing Analytics Certification, Marketing Analytics

Completed a Marketing Analytics certification in January 2026.

MB

Meta Blueprint

Media Buying Professional Certification, Media Buying

Earned the Media Buying Professional certification in January 2026.

Google logoGO

Google

Google Ads Certification, Google Ads

Earned Google Ads certifications in Search, Display, Video, and AI Shopping in December 2025.

Google logoGO

Google

Google Analytics Certification, Google Analytics

Earned the Google Analytics Certification (GA4) in December 2025.

Sharda University logoSU

Sharda University

Bachelor of Technology, Computer Science

2020 - 2024

Pursued a Bachelor of Technology in Computer Science from 2020 to 2024.

DV

Digital Vidhya

Digital Marketing Master Course, Digital Marketing

Completed a digital marketing master course in 2021.

Tech stack

Software and tools used professionally

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