akansha jaiswal
@akanshajaiswal
Digital marketing and marketing analytics leader driving AI adoption and campaign performance.
IndiaWhat I'm looking for
I lead digital marketing analytics at Google, using data to benchmark AI experiences and uncover product gaps that drive direct iterations. I’ve focused on measurable adoption, competitive insights, and turning complex signals into clear decisions.
I designed and launched the “AI Leaderboard” initiative, increasing AI tool adoption by 60% within daily workflows. I also leveraged Gemini and NotebookLM to analyze DAU/MAU trends and user behavior patterns across 10+ major AI platforms, delivering monthly competitive landscape reports to inform growth strategies.
Beyond growth programs, I conduct rigorous workflow audits—like an annual DIN audit (Decide, Input, Notify)—reducing campaign process latency by 70%. I’ve also led high-stakes campaign analytics for the Search IPL 2026 effort and supported scale through vendor onboarding as a primary POC for external workforce members.
Experience
Work history, roles, and key accomplishments
Engineered 200+ multimodal prompt scenarios and led analytics for the Search IPL 2026 campaign, including adoption tracking and positioning the tool as the official Match AI Companion. Increased AI tool adoption by 60% via the 'AI Leaderboard' initiative and reduced campaign workflow process latency by 70% through annual DIN audits.
Served as a liaison between French-speaking authors and Amazon, using Salesforce to manage and resolve high-priority publishing queries and streamline publishing workflows for the European market.
Provided bilingual technical and account support for the Canadian market while maintaining a 100% QA score and using CSAT to secure repeat business. Drove revenue growth by identifying upselling opportunities for mobility and high-tier internet services, contributing to the sale of 100+ premium TV applications.
Education
Degrees, certifications, and relevant coursework
Dr. B. R. Ambedkar University
Master of Business Administration (MBA), Marketing & Operations
2022 - 2024
Grade: CGPA 8.02
Pursued a Master of Business Administration (MBA) with a focus on Marketing & Operations from 2022 to 2024, achieving a CGPA of 8.02.
University of Delhi
Bachelor of Arts (Honours), French
2018 - 2021
Grade: CGPA 8.32
Completed a Bachelor of Arts (Honours) in French from 2018 to 2021, achieving a CGPA of 8.32.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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