AKANKSHA BAJAJ
@akankshabajaj
Director of Marketing driving brand strategy, digital transformation, and measurable growth.
What I'm looking for
I’m a Senior marketing leader with 14+ years’ experience across global pharmaceutical and healthcare organizations, owning brand strategy, digital transformation, and execution excellence across multiple markets. I’m known for building scalable marketing frameworks, strengthening execution rigor, and aligning cross-functional teams to deliver measurable business outcomes.
In my roles, I’ve led end-to-end digital and content governance—translating global brand strategy into structured content frameworks, ensuring consistency and quality standards, and optimizing performance across channels. From campaign execution and content routines to GA4/funnel insights and Meta/paid media optimization, I focus on turning clear measurement into growth actions and strengthening brand presence with practical, repeatable systems.
Experience
Work history, roles, and key accomplishments
Cardio Metabolic Intern
Merck Serono
Completed a 3-month internship in Merck Serono’s cardio metabolic division in Mumbai.
Education
Degrees, certifications, and relevant coursework
NMIMS Deemed University
Master of Business Administration, Business Administration
2025 -
Pursuing a Master of Business Administration (MBA) at NMIMS Deemed University since July 2025.
Rajasthan University
Bachelor of Science, Science
2005 - 2008
Earned a Bachelor of Science from Rajasthan University from 2005 to 2008.
Availability
Location
Authorized to work in
Job categories
Skills
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