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AKANKSHA BAJAJ

@akankshabajaj

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Director of Marketing driving brand strategy, digital transformation, and measurable growth.

India

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What I'm looking for

I’m looking to lead brand strategy and digital/content execution with strong governance, measurable performance optimization, and cross-functional collaboration—building scalable frameworks that turn insights into growth across multiple markets.

I’m a Senior marketing leader with 14+ years’ experience across global pharmaceutical and healthcare organizations, owning brand strategy, digital transformation, and execution excellence across multiple markets. I’m known for building scalable marketing frameworks, strengthening execution rigor, and aligning cross-functional teams to deliver measurable business outcomes.

In my roles, I’ve led end-to-end digital and content governance—translating global brand strategy into structured content frameworks, ensuring consistency and quality standards, and optimizing performance across channels. From campaign execution and content routines to GA4/funnel insights and Meta/paid media optimization, I focus on turning clear measurement into growth actions and strengthening brand presence with practical, repeatable systems.