Looking for a job

Sun Who

@ajculthaus

Creative Director at Encrypto, growing a crypto payments app through launch campaigns, product videos, and brand design.

Peru

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What I'm looking for

I'm seeking freelance and contract work in creative direction, brand design, and marketing, supporting fintech, startups, and consumer brands.

At Encrypto, I run growth and creative for a self-custody crypto payments app, building its social presence and producing content in English and Spanish. I ran an onboarding campaign that reached 5,000+ users in a month and created the brand identity and mascot.

At La Lupe Perú, I designed and built the website and online store from scratch, connecting checkout, local payment options, and order logging. I also run paid acquisition on Meta and TikTok and create campaigns and content for product launches.

At Zero365, I designed and led branding and marketing production across Web3 projects, supporting 40+ projects through launches and growth campaigns. I managed and reviewed teams of 5+ designers across client accounts.

As an independent creative director, I took Fortuna from zero to launch-ready with positioning, content operations, and a KPI roadmap. For Breakroom, I designed a 145-artboard system for the complete app experience.

Experience

Work history, roles, and key accomplishments

Current

Growth & Creative Lead

Current

Encrypto

Oct 2025 - Present (1 year)

Grew the brand's social presence on X, Instagram, and TikTok, owning channel strategy and daily posting. Ran an onboarding campaign that reached 5,000+ users in a month and designed referral and early-member programs.

Content Strategy Social Media Campaign Management Brand Identity Mascot Design UI UX Pitch Decks Video Production Motion Graphics 3D Rendering Creator Outreach Fintech Compliance

Current

Independent Creative Director

Current

Selected clients

Jan 2024 - Present (2 years 9 months)

Provided creative direction for selected clients, including brand positioning, content strategy, and design systems. Produced daily market data stories and motion promo videos for a prediction-market trading terminal.

Creative Direction Brand Strategy Content Strategy Social Media Motion Graphics Product Design UI Design Design Systems Copywriting

Current

Brand & E-commerce Lead

Current

La Lupe Perú

Jan 2020 - Present (6 years 9 months)

Designed and built the website and online store from scratch, including custom motion design and payment setup. Ran paid acquisition on Meta and TikTok and directed product photography and visual content.

Web Design Ecommerce Shopify Payment Integration Meta Ads TikTokAds Conversion Tracking Content Creation Photography WhatsApp Commerce Newsletter Marketing

Creative Designer to Creative Director

Zero365

Jan 2018 - Dec 2024 (6 years 11 months)

Designed and led branding and marketing production across Web3 projects, including visual systems, mascot branding, and campaign assets. Managed a team of 5+ designers and supported 40+ projects from early stage through token launch.