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alex baitAB
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alex bait

@alexbait

Brand designer crafting packaging, motion branding, and UI/interactive 3D experiences for global companies.

Peru
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What I'm looking for

I’m looking for work where I can own brand platforms end-to-end—from identity and packaging through motion, web/landing pages, and interactive 3D/UI—while coordinating production pipelines to reduce time and cost.

I’ve worked across in-house teams and brand studios on corporate identity, packaging, and multi-channel brand implementation—supporting campaigns for TV, digital, outdoor, and viral video. I’ve led rebranding work like the full brand identity, guidelines, and UI elements for game mechanics and landing pages at King.rs, and I’ve built motion graphics for TV sports segments and YouTube ads.

Right now, as Company Owner at Bait Corp EIRL in Cusco, I focus on market and target audience analysis, brand platform development, production-ready adaptation, and long-term brand strategy. My work spans motion branding, corporate identity, advertising, 3D modeling/visualization, and web interface design, with award-recognised packaging projects (Pentawards, Dieline Awards) and clients including Samsung, Danone, and Nestlé.

Experience

Work history, roles, and key accomplishments

King.rs logoKI

Brand Designer

Nov 2023 - Jun 2025 (1 year 7 months)

Led complete rebranding for Circusbet.rs to King.rs, including development of brand identity, visual language and guidelines, UI elements for game mechanics, and landing pages.
Created motion graphics for TV sports segments and YouTube ads. Developed engaging content for social media, branded communications (letters), merchandise, and UI for web-based games and internal game mechanics.

ChampionBet Group SE logoCS

Marketing Graphic Designer

Mar 2022 - Nov 2023 (1 year 8 months)

championbet.world, Sao Paulo, Brasil
Ongoing brand support, including design of social media posts, landing pages, branded communications (letters), and merchandise gifts.

scores:
facebook - 3,600 likes • 3,700 followers
instagram - 994 followers

Depot branding agency logoDA

Graphic Designer

May 2019 - Oct 2021 (2 years 5 months)

Extensive experience in packaging design for sectors including food, beverages, retail, cosmetics, household and construction chemicals. Developed corporate branding for fintech, banking, HR, and real estate. Skilled in motion design for advertising, high-precision prepress for packaging, and custom font design for logos and visual identities.
Won for studio to internationally awarded projects rec

SHANDESIGN.PRO logoSH

Graphic Design Specialist

Jan 2018 - May 2019 (1 year 4 months)

Developed branding and visual guidelines for cable TV channels, sports networks, and film festivals. Created motion design templates, executed motion graphics and 3D post-production, and crafted corporate and packaging brand identities for food, sport. Additional expertise includes UI design for websites, custom font design, and layout design for both digital and print media.

Informzaschita logoIN

Lead designer

Nov 2012 - Feb 2018 (5 years 3 months)

Led rebranding projects and developed comprehensive brand guidelines. Experience includes interior design, advertising campaigns, infographics, graphic and video design, as well as web design for various platforms. including creating unique intranet screensavers, Built self-coded Flash interfaces with ActionScript for interactive applications.

MERLION logoME

Designer

Oct 2009 - Nov 2012 (3 years 1 month)

Created motion design for TV and web advertising, alongside graphic design and branding for global campaigns of global brands.
Worked with vendor clients including Intel, Samsung, Dell, Western Digital, Acer, AMD, ASUS, and over 200 other international brands.

Education

Degrees, certifications, and relevant coursework

BD

British Higher School of Art and Design

student, Visual Communications

2013 - 2016

Tech stack

Software and tools used professionally

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