Open to opportunities

Diego Milenko Vega

@diegomilenkovega

Message

I build brand strategies, identities, and campaigns that grow global businesses.

Peru

Message

What I'm looking for

I'm looking to lead brand strategy, creative direction, and marketing for ambitious brands, combining cultural insight, storytelling, design, AI, and commercial growth.

I lead brand intelligence and strategy at Estudio Provincia Branding, providing brand direction for Central Restaurant, Mater Initiative, and Belmond Hotels.

I've developed strategic positioning, brand architecture, cultural analysis, and qualitative consumer studies for global clients. My work has contributed to award-winning projects recognized by the Latin American Design Awards.

At Terra Explorer Perú, I transformed the brand identity and experience, led B2B marketing across Peru, the UK, and the US, and helped double US sales alongside the commercial team.

I've also built visual, conceptual, and verbal guidelines for Everneat Premium Home Care, created a winning startup funding-pitch story, and led wholesale, DTC, PR, creative direction, and e-commerce work.

Experience

Work history, roles, and key accomplishments

Current

Director of Brand Intelligence & Strategy

Current

Estudio Provincia Branding

Jan 2026 - Present (8 months)

Provides brand direction for world-leading brands such as Central Restaurant, Mater Initiative, and Belmond Hotels. Leads creative teams ensuring consistency with established brand strategies and conducts in-depth analysis of cultural environment, competition, consumers, brand experience, and sales.

Brand Strategy Creative Direction cultural analysis Consumer Insights Team Leadership