Open to opportunities

Joseline Andrada Laurente

@joselineandradalaure

Message

Senior Graphic Designer expanding into UX/UI to craft intuitive digital products.

Peru

Message

What I'm looking for

I’m looking to grow in UX/UI while leveraging my branding and campaign background—working with cross-functional teams to create meaningful, user-centered digital products with strong visual storytelling and consistent brand identity.

I’m a Senior Graphic Designer with 9+ years of experience in branding, digital campaigns, and creative direction. I lead teams and drive creative growth, currently expanding my practice into UX/UI Design by combining visual storytelling with user-centered thinking to build meaningful, intuitive digital products.

I’ve led a design team of three people and supported brand development for Ebac, while also designing and managing creative processes for Coderhouse. I create and direct e-commerce campaigns, develop key visuals and integrated graphic concepts, and I’ve edited videos and animations for TikTok and Instagram—maintaining visual quality and consistent brand identity across projects. I collaborate closely across Product, Marketing, UX/UI, Content, and B2B/B2C Sales teams.

Experience

Work history, roles, and key accomplishments

Current

Lead Graphic Designer

Current

Ebac

Jan 2024 - Present (2 years 6 months)

Supported brand development and creative growth as a Lead Graphic Designer (2024–present).

Brand Development

Lead Graphic Designer

Netzun

Jan 2020 - Jan 2025 (5 years)

Led a three-person design team, driving brand development and creative growth while expanding work into UX/UI design.

Branding Creative Direction Team Leadership UX UI Design Typography

Senior Graphic Designer

Tribeca Antartyca

Jan 2019 - Jan 2020 (1 year)

Developed digital design and creative concepts for brands including Lenovo, Dunkin’ Donuts, Prosegur, and Chuck E. Cheese, creating web layouts and campaign visuals focused on user experience and brand consistency.