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Alejandra MaxeraAM
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Alejandra Maxera

@alejandramaxera

Senior Brand Designer turning strategy into distinctive identities, packaging & digital experiences. 8+ years. Master’s in Branding.

Peru
Message

I’m a Senior Brand Designer with 8+ years of experience working across branding, visual identity, packaging, naming, and art direction. I hold a Master’s in Branding from ELISAVA Barcelona School of Design and Engineering, where I graduated as Valedictorian and was selected as Alumni Ambassador for Peru. My work has received international recognition, including a Silver Award from the World Brand Design Society, a Behance Graphic Design Gallery selection, and features in The Dieline, World Brand Design Society, and Packaging of the World.

I have worked across branding studios, creative agencies, and independently with clients from different industries, developing brands from concept and strategy through to full visual systems and implementation. I enjoy turning complex ideas into clear, memorable brands and collaborating with ambitious teams to create work that has both creative and business impact. I’m particularly interested in remote opportunities with international companies, creative studios, andforward-thinking brands where I can contribute at a senior level and take ownership of meaningful projects. Based in Lima, Peru, I’m fluent in Spanish and fully professionally proficient in English.

Experience

Work history, roles, and key accomplishments

SS

Brand Designer

SED ESTUDIO - Branding Studio

Jun 2020 - May 2022 (1 year 11 months)

Designed brand identities, visual systems, packaging, and digital assets for a range of clients including apparel, architecture, and consumer goods brands.

BA

Graphic Designer

BASE MEDIA - Digital Marketing Agency

May 2019 - May 2020 (1 year)

Created digital and social media content, branding, and design assets for clients in food, health, and education sectors.

YA

Graphic Designer

Yellow, One Step Ahead - Advertising Agency

Sep 2018 - Dec 2019 (1 year 3 months)

Designed digital, social media, branding, and print assets for advertising agency clients including KFC, Cineplanet, and Nestlé.

AS

Graphic Designer

Al Punto - Real Estate Marketing & Sales

Jan 2019 - Apr 2019 (3 months)

Produced digital, social media, branding, and print materials for real estate marketing and sales clients.

Education

Degrees, certifications, and relevant coursework

SE

SHIFTA by ELISAVA

Course, Creative Project Management

Completed a course in Creative Project Management online in 2025.

EL

ELISAVA

Master, Branding

2023 - 2024

Activities and societies: Alumni Ambassador Peru (present)

Pursued a Master in Branding in Barcelona, Spain from 2023 to 2024.

FS

Folch Studio

Masterclass, Design

2024 - 2024

EL

ELISAVA

Motion Graphics Short Course

2023 - 2023

UU

Universidad Peruana de Ciencias Aplicadas (UPC)

BA, Professional Graphic Design

2015 - 2020

Earned a BA in Professional Graphic Design in Lima, Peru from 2015 to 2020.

UU

Universidad Peruana de Ciencias Aplicadas (UPC)

Hotel Management Administration

2013 - 2015

Studied Hotel Management Administration in Lima, Peru from 2013 to 2015.

CS

Cambridge College (British School)

2000 - 2012

Activities and societies: Art workshops

Attended Cambridge College Lima in 2012.

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