Paloma Dávila Alarcón
@palomadvilaalarcn
Creative graphic designer with expertise in branding and art direction.
What I'm looking for
I am a passionate graphic designer with a degree in Identity and Corporate Image from UCAL and a diploma in Audiovisual Production. Since 2014, I have been freelancing, honing my skills in art direction, graphic design, and social media content management. My work spans various sectors, including healthy food, wellness, fashion, and music, allowing me to bring a diverse perspective to every project.
Throughout my career, I have collaborated with notable companies such as Veltrac Music, Flora & Fauna, and Fahrenheit DDB, where I contributed to impactful branding projects and marketing campaigns. Additionally, I founded my clothing brand, La Fuerte, where I oversee branding, copywriting, and design, showcasing my entrepreneurial spirit and commitment to quality. I thrive in creative environments and am dedicated to continuous learning, particularly in areas like creative copywriting and visual merchandising.
Experience
Work history, roles, and key accomplishments
Founder
La Fuerte
Nov 2017 - Present (7 years 7 months)
Founded a clothing brand, overseeing branding, copywriting, and graphic design for all products.
Marketing Graphic Designer
Flora & Fauna
Apr 2023 - Present (2 years 2 months)
Responsible for marketing graphic design, focusing on visual content that enhances brand identity.
Graphic Designer
Veltrac
May 2014 - Present (11 years 1 month)
Involved in art direction and graphic design for music projects and branding. Focused on creative copywriting, visual merchandising, and animation.
Graphic Designer
Fahrenheit DDB
Feb 2021 - Apr 2023 (2 years 2 months)
Worked on graphic design projects, managing social media content and retail packaging.
Graphic Designer
Carne Advertising
Dec 2017 - Mar 2019 (1 year 3 months)
Focused on graphic design for advertising campaigns, including packaging and branding.
Graphic Designer
Fibra Branding
Mar 2016 - Aug 2017 (1 year 5 months)
Managed branding and graphic design for a clothing brand, including copywriting and design of garments.
Graphic Designer
Versa Fashion School
Aug 2015 - Dec 2015 (4 months)
Involved in graphic design projects for educational purposes, focusing on fashion-related content.
Education
Degrees, certifications, and relevant coursework
Universidad de Ciencias y Artes de América Latina
Bachelor of Arts, Graphic Design
2011 - 2016
Activities and societies: Participated in workshops and conferences related to branding and design.
Graduated with a degree in Graphic Design and Advertising, focusing on various aspects of visual communication and branding.
Chio Lecca Fashion School
Diploma, Fashion Design
2015 - 2015
Activities and societies: Volunteered at the Latin American Design Festival.
Completed a course in Fashion Design, specializing in women's wear collection.
Availability
Location
Authorized to work in
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