Ajay Chand
@ajaychand1
Head of D2C at Zydus Wellness, scaling WeightWorld to £4.1M monthly revenue across 12 markets.
IndiaWhat I'm looking for
At Zydus Wellness (Division – Comfort Click), I owned revenue, costs and EBITDA for WeightWorld across the UK and 11 European markets. I scaled monthly revenue from £1.3M in 2023 to £4.1M in November 2025 and helped launch four EU markets.
I led full-funnel acquisition across Google and Meta, and used Klaviyo lifecycle campaigns and replenishment flows to support retention. I also led SEO and CRO, aligning search visibility and customer-funnel improvements with commercial goals.
On Amazon Ads, I optimised bids and campaign structure, lifting gross profit by 15% and securing top-two category share in five major EU markets. I built AI-assisted MER and SKU demand forecasts to guide investment and daily monitoring.
Earlier, at Milestone Internet Marketing, I managed performance marketing budgets for 55+ US client accounts. At Unnati Exports, I led the digital launch of an Indian e-commerce business, and at Infolative Technologies Pvt. Ltd, I delivered SEO for software products.
Experience
Work history, roles, and key accomplishments
Head of D2C
Zydus Wellness
Sep 2019 - Sep 2026 (7 years)
Owned P&L and commercial growth across 12 markets, scaling monthly revenue from £1.3M to £4.1M. Led performance marketing, retention, influencer, SEO, Amazon Ads, CRO, and a 60+ person team.
Senior Digital Media Specialist
Milestone Internet Marketing
Oct 2015 - Jun 2019 (3 years 8 months)
Managed $10M+ in annual performance marketing budgets for 55+ US client accounts, primarily in hospitality. Oversaw Google Ads, Meta Ads, and third-party travel platforms.
Digital Marketing Manager
Unnati Exports
Jan 2014 - Sep 2015 (1 year 8 months)
Led the digital launch of a wholesale apparel business into Indian e-commerce, managing website development, SEO, and social media. Grew Facebook followers from 4.5k to 21k and daily organic traffic from 200 to 2,000 users.
SEO Executive
Infolative Technologies Pvt. Ltd
Feb 2009 - Nov 2013 (4 years 9 months)
Delivered SEO for software products, including keyword research, on-page and off-page optimization, sitemaps, robots.txt, and Google Analytics.
Education
Degrees, certifications, and relevant coursework
Punjab Technical University
MBA, Marketing
2012 - 2014
MBA in Marketing from Punjab Technical University, completed in 2014.
CCS University
B.Com, Commerce
2008 - 2011
Bachelor of Commerce from CCS University, completed in 2011.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
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