Ajahna Hoo

I've managed integrated marketing campaigns, video production, and digital media initiatives for global brands and agencies for more than nine years.

At NetApp, I manage content from ideation through post-distribution, coordinate production shoots and external deliverables, and built a KPI dashboard for end-to-end metric collection, analysis, and reporting. I also managed integrated programming for NetApp.TV, producing and publishing more than 100 video assets and developing a broadcast integration strategy to expand global brand exposure.

Across Propeller Communications and Area 23, I've led timelines, budgets, creative workstreams, vendor relationships, and cross-functional delivery across broadcast, digital, print, and social formats. I've managed vendor SOWs worth up to $5M while ensuring on-time, on-budget delivery.

I've also directed marketing operations, media partnerships, fundraising campaigns, branded content, and event production for The Dennis Farm Charitable Land Trust. I bring hands-on production knowledge, workflow improvement, licensing coordination, and practical creative problem solving to high-impact content programs.