Ashley Hadeed

With over 13 years of extensive expertise in content strategy and production management, I am passionate about driving innovation in creative and design operations. My journey has been marked by a commitment to bringing great ideas to life, ensuring that every project not only meets but exceeds expectations.

As the Lead Producer at Zapier, I created a program that transformed our approach to marketing initiatives, resulting in consistently increased campaign performance each quarter. My role involved optimizing creative partner relationships and resource allocation, delivering cost-effective solutions while maintaining premium quality standards. I also established content archives and case studies, fostering efficient collaboration among creative teams and stakeholders.

Previously, as an Executive Producer at Capital One, I managed production budgets for campaigns exceeding $1M, aligning resources with marketing objectives. I pioneered in-house photography infrastructure that generated significant cost savings and led diversity-focused initiatives in creative production. My experience spans various roles, including post-production management at The Martin Agency, where I drove profitability through strategic partnerships and streamlined processes.