Open to opportunities

Ahmed elshazly

@ahmedelshazly

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Brand identity and product design leader turning strategy into compelling design systems.

Egypt

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What I'm looking for

I’m looking to lead brand identity and product design, build and mentor creative teams, and translate business goals into design systems and multi-channel campaigns—while collaborating cross-functionally across product, marketing, and vendors to deliver measurable outcomes.

I’m a brand identity and product design leader with 10+ years of experience building visual systems, leading creative teams, and driving brand strategy across Egypt, Saudi Arabia, UAE, Kuwait, and Qatar. I bring a rare mix of deep creative craft and commercial thinking, with hands-on experience as Creative Director, Marketing Lead, and Product Owner within the same organisation.

In my current role as Creative Director at Mayez Holding—WOWMart, I lead end-to-end creative strategy for the Libyan market: owning the brand narrative from visual identity and campaign direction to digital content and performance creative. Previously at AICTEC, I built and structured a full marketing department in Egypt from zero (hiring and leading a 12-person team), directed brand identity and campaign creative quality, and later served as Product Owner for an e-commerce platform—defining product vision, managing backlog and sprints, coordinating development, and leading vendor negotiations for integrations. I’ve also deployed a WhatsApp Business chatbot to automate customer communication at scale and bridge operations between Saudi headquarters and Egypt.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Mayez Holding—WOWMart

Aug 2024 - Present (2 years)

Led end-to-end creative strategy for WOW Mart in the Libyan home appliances market, owning the brand narrative from visual identity and campaign direction to digital content and performance creative. Collaborates with marketing and product teams to maintain brand consistency across customer touchpoints.

Brand Narrative Brand Identity Campaign creative Visual Identity Digital Content Cross functional Leadership

Creative Director → Marketing → Product

AICTEC

Dec 2021 - Jul 2024 (2 years 7 months)

Promoted within the organization from Creative Director to Marketing Lead/Manager and then Product Owner, supporting expanded responsibility across Egypt and Saudi Arabia. Built a marketing department from zero and later owned product vision for an e-commerce platform, including backlog and sprint coordination, plus vendor negotiations and WhatsApp Business chatbot automation.

Marketing Strategy Product Ownership

Creative Director

SedraMedia

Nov 2020 - Oct 2021 (11 months)

Led the full creative department at SedraMedia, managing a team of designers and content creators. Owned creative strategy and quality control and supported client delivery across branding, social media, and campaigns.

Creative Workflow Social Media Strategy

Art Director & Designer

Cragus International

Mar 2020 - Oct 2020 (7 months)

Specialised in restaurant and F&B brand development, handling naming and concept through to brand identity and launch collateral. Managed brand strategy from inception to market positioning for multiple clients simultaneously.

Brand Strategy

Art Director

Mindshare

Sep 2019 - Feb 2020 (5 months)

Delivered social media creative and campaign designs for major brands at Mindshare under a freelance contract. Contributed to agency pitches and competitive creative briefs.

Campaign creative Social Media Strategy Brief Writing and QC Management

Art Director & Designer

Olive Advertising

Apr 2018 - Mar 2019 (11 months)

Led creative direction for restaurant and hospitality clients at Olive Advertising, developing brand concepts from strategy through execution. Managed client relationships and creative briefs across branding, print, and digital deliverables.

Client Management Brief Writing

Art Director

Alien Eyes

Jan 2017 - Jan 2018 (1 year)

Directed creative output across local and international accounts for a startup agency at Alien Eyes. Worked with clients including Microsoft, Vezeeta, and several regional organizations.

Senior Graphic Designer

Hroof.tv

Jan 2017 - Dec 2017 (11 months)

Created infographics, social media content, and print materials for a portfolio of regional brands at Hroof.tv.

Infographics Social Media Content Print Materials

Senior Graphic Designer

Arqqa Agency

Apr 2014 - Dec 2017 (3 years 8 months)

Performed intensive creative work for Egypt’s top brands at Arqqa Agency, building foundational experience in digital advertising and brand design.

Junior Graphic Designer

EpsilonMarketingSolutions

Apr 2013 - Apr 2014 (1 year)

Worked as a Junior Graphic Designer at EpsilonMarketingSolutions, learning fundamentals of branding, print, and visual communication while completing a Graphic Design Diploma.

Print Design visual communication