Open to opportunities

Mohamed Saeed Tawfike

@mohamedsaeedtawfike

Message

Creative Art Director specializing in visual branding, UI/UX, and product design with 8+ years leading teams.

Egypt

Message

What I'm looking for

I'm seeking a leadership role to elevate brand storytelling and product design, lead multidisciplinary teams, build scalable design systems, and apply AI-driven workflows for measurable impact.

I am a creative Art Director and visual artist with 8+ years delivering compelling brand stories, campaigns, and product visuals for startups and global clients. I lead creative teams to translate complex briefs into scalable brand systems and have supervised 10+ designers while directing cross‑functional projects.

I shape product identity and UI/UX for digital platforms, including AI-powered products, and have produced marketing visuals, motion direction, and campaign strategy across digital and physical channels. I aim to elevate creative storytelling, implement robust design systems, and integrate AI-driven workflows to drive measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Art Director

Current

Cubitcode – Digisay Group Company

Aug 2023 - Present (2 years)

Lead visual strategy and product identity for AI-powered platforms, delivering conference websites, marketing visuals, and motion content to align product and marketing teams. Introduced AI-assisted workflows to streamline studio production and creative output.

Brand Strategy Product Design UI UX Figma Adobe After Effects Motion Design Team Leadership

Art Director

XACT for Integrated Marketing Solutions

Jul 2021 - Jan 2023 (1 year 6 months)

Directed branding and multi-channel campaigns for retail, FMCG, and government clients, producing end-to-end campaign assets from static visuals to video. Supervised 10+ designers and implemented scalable design systems for regional rollouts.

Branding Motion Graphics Art Direction Team Management Figma Adobe Photoshop Video Production

Design Team Lead

Brimore Egypt

Apr 2020 - Jul 2021 (1 year 3 months)

Oversaw in-house production and branding across the e-commerce ecosystem, creating internal and external marketing materials and upholding brand guidelines. Supervised 10+ junior designers and rolled out cross-platform design systems.

Branding Marketing Collateral UX Figma Adobe Illustrator Team Leadership Design Systems

Creative Coach

TEDxYouth@Alexandria

Jan 2014 - Jan 2021 (7 years)

Coached youth speakers and creative teams on visual storytelling and presentation design, delivering workshops to develop speakers' narrative and stage visuals. Fostered creative skills and supported event readiness.

Creative Coaching Visual Storytelling Mentoring Training Development

Media & Marketing Advisor

TEDxSmouha

Jan 2016 - Jan 2020 (4 years)

Advised on media and marketing strategy for TEDx events, supporting event promotion and creative asset development to increase visibility and engagement. Coordinated with organizers to align messaging and campaign execution.

Event Marketing Media Strategy Creative Direction

Sr. Graphic Designer

Innovideas for Marketing Solutions

Nov 2018 - Nov 2019 (1 year)

Produced packaging, print, and social campaign assets while ensuring brand consistency and mentoring junior designers to improve creative output. Delivered high-impact visuals for client campaigns across channels.

Packaging Design Print Design Social Media Design Brand Consistency Adobe Illustrator Photoshop Art Direction

Graphic Designer

Iconism Studio

Sep 2017 - Aug 2018 (11 months)

Contributed to branding and packaging projects for emerging local brands, participating in concept development, client workshops, and final production delivery. Supported creative iterations from concept to print.

Branding Packaging Adobe Photoshop Illustrator Production