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Kareem Osman

@kareemosman

Creative Art Director at Aanaab.com, integrating AI into scalable creative workflows and shaping the platform’s overall creative vision.

Egypt

Message

At Aanaab.com, I lead the overall creative vision for an educational platform and built scalable creative workflows integrating AI tools into production. I’ve also worked to elevate brand consistency across digital, social, paid media, and product communications.

At AWSTREAMS, I built department structure and workflow systems, directed campaigns and commercial shoots, and managed a creative department of 25+ creatives. The work included brands such as Aéropostale, Epson, Careem, and Toshiba.

At HUG DIGITAL (AKQA), I managed a creative department of 40+ creatives and worked on strategic concepts and artwork for accounts including Google, Oreo, and Emaar. My earlier work spans art direction, graphic design, and art instruction.

Experience

Work history, roles, and key accomplishments

Current

Creative Art Director & Head of Creative

Current

Aanaab.com

Sep 2024 - Present (2 years 2 months)

Lead the overall creative vision for one of the region’s leading educational platforms. Lead cross-functional teams across design, animation, video, and content, and built scalable creative workflows integrating AI tools into production.

Creative Leadership Art Direction Campaign Design Brand Identity AI Content Production Team Management Video Production Animation

Creative Art Director & Head of Creative

Orris Creative Arena

Jul 2023 - Aug 2024 (1 year 1 month)

Directed integrated campaigns across branding, digital, social, and experiential. Led strategic ideation workshops with clients and internal teams, and mentored designers, copywriters, animators, and production teams.

Creative Leadership Art Direction Campaign Design Brand Identity Team Management Mentorship

Creative Art Director & Head of Creative

AWSTREAMS

Oct 2020 - Jun 2023 (2 years 8 months)

Managed a creative department of 25+ creatives, including Art Directors, Designers, Animators, Editors, Photographers, Videographers, Content Writers, and Copywriters. Built department structure and workflow systems, and directed major campaigns, commercial shoots, and digital launches.

Creative Leadership Art Direction Campaign Design Brand Identity Team Management Video Production Animation

Senior Art Director & Head of Creative

HUG Digital (AKQA)

Jan 2017 - Sep 2020 (3 years 8 months)

Led a team based in Cairo, working on strategic concepts and artworks for accounts like Google, Oreo, Chiclets, Clorets, FLO, Emaar, Shell Helix, and Trident. Managed a creative department of 40+ creatives, including Art Directors, Designers, Animators, Video Editors, Photographers, Videographers, and Content Writers.

Creative Leadership Art Direction Campaign Design Brand Identity Team Management Video Production Animation