Karen Moodie

- Directing ATL / BTL initiatives with trade marketing, agencies, and customers; recruiting new and lapsed consumers
- Managing brand innovation pipeline and new product launches, collaborating with cross-functional teams for strategic launches and regulatory compliance, boosting brand equity and delivering NSV growth.
- Steering strategic direction of National Brand Ambassador, aligning activatio

- Developed and executed 360° marketing plans with internal/global teams, generating $16M in revenue and achieving +3% volume and +7% value (4-year CAGR), outperforming category (flat volume and +2% value)
- Drove pricing strategy through national market analysis, aligning adjustments with trends to enhance brand performance
- Spearheaded NPD and launch of ECO-15, coordinating with cross-functiona

- Drove brand advocacy across key markets in North America through education and conversion initiatives, collaborating with internal teams and external partners, resulting in higher sales and market share
- Led masterclass programs and developed training initiatives that converted consumers and industry professionals into brand advocates, receiving 2019 LCBO Elsie ‘Training Partnership Award’
- De

Worked as Key Account Manager - On-Premise (Promoted) at Trajectory Beverage Partners.

Worked as Area Manager - Proximo Spirits at Proximo Spirits.

- Expanded product listings across 4 national retail chains. Negotiated placements and aligned strategies with retailer needs. Generated $2.5M in sales revenue, significantly enhancing Dyson’s presence
- Managed promotional budgets and full P&L for accounts. Allocated funds strategically for maximum impact which optimized profitability and increased product visibility
- Doubled sales by developing

Management of Scottish/Northern England account base; drove sales of brands such as Ferrero Rocher, Tic Tac & Nutella through Head Office Buyers in various channels including Wholesale, Grocery and Impulse.

Managed head office buyer and external publisher relations within High Street Channel of UK's 3rd largest magazine distributor. Responsible for driving sales and visibility of magazine portfolio through key retailers.

Management position; coaching, motivating and training the 3rd party Independent Retail team, maximizing sales to store owners of internationally recognized confectionery brands such as; Mars, Snickers, Twix.

Field Sales role working for InBev, selling major Alcohol brands such as Stella Artois & Tennents Lager to Independent retailers.

Completed multi-week part-time program for Growth Marketing Professionals. Course content included: Growth and experimentation mindset, SEO, Facebook and Google ads, conversion copywriting, Google analytics, and email marketing.

Apr 2025

Oct 2021

Apr 2020

Jun 2014

Dec 2013

Jan 2010

Feb 2010