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@agneslo
Customer Experience Manager with expertise in client engagement strategies.
I am a dedicated Customer Experience Manager with extensive experience in the luxury retail sector, specializing in client engagement and loyalty enhancement across the Southeast Asia Pacific region. My career at Ferragamo has equipped me with the skills to lead customer experience initiatives, ensuring that every interaction is tailored to meet the unique needs of our clients. I am passionate about creating memorable experiences that not only retain customers but also foster long-term loyalty.
Throughout my tenure, I have successfully managed various client engagement events and initiatives, driving sales and enhancing brand loyalty through strategic partnerships and data-driven insights. My analytical skills allow me to monitor performance metrics effectively, ensuring that we meet and exceed our KPIs. I thrive in collaborative environments, working closely with cross-functional teams to implement best practices and optimize customer interactions.
With a strong foundation in marketing and communications, I have developed a keen understanding of customer journeys and the importance of personalized experiences. I am committed to continuous improvement and innovation in customer experience strategies, always seeking new ways to elevate the brand and engage our clientele.
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Work history, roles, and key accomplishments
Ferragamo Hong Kong Limited
May 2024 - Present (1 year 6 months)
Directly responsible for all client engagement events within the region, including in-store animations, exclusive VIP moments, and overseas experiences, while observing relevant KPIs and ROIs. In charge of all Customer Experience initiatives to acquire, retain, and reactivate customers, cultivate loyalty, and maximize sales opportunities through partnerships.
Ferragamo Hong Kong Limited
Apr 2018 - Present (7 years 7 months)
Planned and executed localized retail marketing and CRM strategies across Hong Kong and Macau, focusing on customer retention, loyalty enhancement, and brand promotion. Analyzed customer data and customer journey mapping to monitor client interactions, assess campaign effectiveness, and propose strategic action plans.
Bottega Veneta Hong Kong Limited
Jul 2012 - Present (13 years 4 months)
Reviewed and updated media plans from all APAC markets to ensure media selection aligned with brand guidelines and budget. Provided assistance in event management, including press materials production and samples coordination across regions.
Degrees, certifications, and relevant coursework
Bachelor of Social Sciences, Psychology
2009 - 2012
Grade: 3.40/4.0, First Class Honours Classification
Completed a Bachelor of Social Sciences with a focus on Psychology, achieving First Class Honours. Maintained a strong academic record with a GPA of 3.40/4.0.
Exchange Program, Psychology
2011 - 2011
Grade: 3.68/4.0
Participated in the HKU Worldwide Exchange Program, focusing on Psychology. Achieved a GPA of 3.68/4.0 during the exchange period.
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