At IRIS Software Group, I create webinars, training materials, KPI reports, and email communications that help scale customer engagement from 1:1 to 1-to-many models.
I've built and optimized SaaS email nurture streams in Gainsight, including welcome, post-purchase, and cancellation flows. I work across marketing, product, sales, design, and onboarding teams, using campaign and survey insights to improve communications and customer retention.
Previously at CIC Cambridge Innovation Centre and as a freelancer, I delivered lead-generation, ABM, social media, SEO-focused content, visual assets, influencer partnerships, and multi-channel campaigns.
