Federico Crotti
@federicocrotti
I optimise regulated iGaming programmatic investment to drive FTDs, registrations, CPA and ROAS.
SpainWhat I'm looking for
I've managed FanDuel Sportsbook & Casino's US$10M+ annual programmatic investment at MediaMath, optimising display, video, native and CTV campaigns toward FTDs, registrations, CPA and ROAS. I also led the programmatic launch of FanDuel Casino activity and coordinated a regulated-industries pod of three junior traders.
At Measured, I support more than 30 advertiser accounts and advise clients, including iGaming brands, on incrementality testing and data-driven decision-making. My background spans agency, DSP and ad-tech environments, with hands-on trading, pacing, audience targeting, reporting, measurement and AI-assisted data analysis.
Experience
Work history, roles, and key accomplishments
Customer Success & Support Specialist
Measured
Aug 2025 - Present (1 year)
Supports a portfolio of 30+ advertiser accounts, advising 10+ clients on incrementality testing. Coordinates cross-functional workflows across customer success, data, and product teams.
Education
Degrees, certifications, and relevant coursework
Universidad de Palermo
Bachelor of Arts, Digital and Visual Communication
2019 - 2023
Pursued a Bachelor of Arts in Digital and Visual Communication, focusing on digital media and visual design.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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