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Ivan Korotych

@ivankorotych

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Product Designer focused on turning complexity into clarity.

Canada

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What I'm looking for

I'm looking for a role that values user-centered design and fosters collaboration.

I'm a Product Designer with a passion for transforming complex challenges into clear, user-centered solutions. My expertise spans the entire design process, from initial research and service design to creating high-fidelity UI and front-end-ready specifications. I have a proven track record in various sectors, including B2B/B2C SaaS, Fintech, and E-commerce, where I thrive in agile, cross-functional teams.

Throughout my career, I've led significant projects that have improved user activation, retention, and overall satisfaction. At PandaDoc, I spearheaded five major projects that enhanced user workflows and reduced churn rates. My ability to create reusable design systems and comprehensive service blueprints has been instrumental in delivering scalable solutions that meet user needs and business goals.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

PandaDoc

Nov 2021 - Nov 2024 (3 years)

Oversaw product impact and end-to-end design for a B2B SaaS platform. Led multiple projects that improved user activation and retention through data-driven design and usability testing.

Design Systems UX Research UX Design Prototyping Usability Testing Information Architecture Data Design

Product Designer

MustardHub

Nov 2023 - Apr 2024 (5 months)

Led end-to-end UX/UI design for a B2B2C SaaS platform focused on peer recognition and reward distribution. Improved information architecture and designed scalable features including billing and marketplace configurations.

Design Systems Interaction Design Responsive Web Design Information Architecture Wireframing Prototyping Agile Collaboration Figma

Senior Product Designer

Readdle

Jul 2019 - Oct 2021 (2 years 3 months)

Redesigned Scanner Pro to enhance usability and support a new business model. Delivered advanced features and created UI prototypes for seamless developer handoff while mentoring junior designers.

Design Systems Mobile App Design Interaction Design Visual Design Typography Iconography UX Research UX Writing Subscription UX

Senior UI/UX Designer

MaxBill

Jan 2014 - Jan 2016 (2 years)

Designed internal DevOps tools and B2B package configurators for telecom and utilities. Improved onboarding processes and platform consistency through advanced UX research and A/B testing.

UX Research Usability Testing

Education

Degrees, certifications, and relevant coursework

University of Calgary

Bachelor of Design, Product Design

Focused on turning complexity into clarity in product design, leading user-centered design for digital platforms including research and service design to high-fidelity UI.