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Alexandra Garcia

@alexandragarcia

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I turn user needs and business goals into accessible, measurable digital product experiences.

Argentina

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What I'm looking for

I'm looking to lead product discovery and UX strategy in complex digital environments, partnering with Product, Business, and Engineering to validate opportunities, reduce uncertainty, and deliver accessible, measurable experiences.

At Tsoft, I lead Product Discovery and UX Strategy for complex digital products, turning research, validation, and cross-functional alignment into product decisions before implementation.

For Natura, I uncovered 12+ findings that reframed a critical conversion-flow problem, improved registration-flow comprehension by 27%, and identified a 64% increase in previously untracked organic searches. At YPF, I reduced design-to-development inconsistencies by 35% through clearer flows, information architecture, documentation, and Engineering partnership.

My background spans product design, UX research, UI design, and product quality across Natura, YPF, Prisma, Cai Ventures, and Close-Up International. I bring a technical QA perspective to anticipating risks, reducing uncertainty, and building accessible experiences that balance user, business, and operational needs.

Experience

Work history, roles, and key accomplishments

Current

Product Designer | Product Discovery & UX Strategy

Current

Tsoft

Jan 2022 - Present (4 years 8 months)

Lead Product Discovery and UX Strategy across complex digital products, defining research strategies, validation criteria, and priorities to turn user needs and business goals into product decisions. Work cross-functionally with Product, Business, and Engineering to anticipate risks and reduce uncertainty.

Product Discovery & UX Strategy

Natura

Jan 2024 - Jul 2024 (6 months)

Led Discovery and cross-functional direction for a critical conversion flow, uncovering 12+ key findings and reframing the problem to guide alignment and prioritization. Redesigned the registration experience, achieving a 27% improvement in flow comprehension and identifying a 64% increase in organic searches.

Product Discovery UX Strategy User Research Problem Framing Workshop Facilitation Usability Testing Accessibility Design Systems Prototyping Evidence Based Decision Making Cross functional Leadership Stakeholder Management Figma Jira Confluence

Digital Product

YPF

Feb 2023 - Jan 2024 (11 months)

Facilitated strategic workshops across Product, Business, and Engineering to drive cross-functional alignment and decision-making. Led user flow and information architecture definition for internal and external products, and defined functional documentation, reducing design-to-development inconsistencies by 35%.

Product Discovery UX Strategy User Research Problem Framing Information Architecture User Flows Workshop Facilitation Stakeholder Management Figma Jira Confluence Agile Scrum

Product Designer | UX Research & Digital Products — Freelance

Cai Ventures

Apr 2023 - Sep 2023 (5 months)

Conducted quantitative research and competitive analysis to identify market gaps and inform product priorities. Designed user flows, information architecture, and iterative prototypes, and led the end-to-end product design process, developing a scalable UI Kit and 25+ high-fidelity screens.

Product Discovery UX Strategy User Research Information Architecture User Flows Prototyping Design Systems UI Design Figma Framer Competitive Analysis Quantitative Research

Product Quality & UX

Prisma

May 2022 - Feb 2023 (9 months)

Integrated UX and technical quality perspectives across complex API and microservices-based products, anticipating functional risks and validating critical scenarios. Coordinated UAT sessions and ensured traceability across business requirements, functional logic, and user experience.

UX Strategy User Research Usability Testing Accessibility Risk Management Cross functional Leadership Stakeholder Management Figma Jira Confluence Agile Scrum

UX/UI Designer | Digital Product Design

Close-Up International

Jan 2021 - May 2022 (1 year 4 months)

Redefined the information architecture and functional flows of a legacy pharmaceutical analytics platform, aligning user needs and business goals. Conducted heuristic evaluations, implemented a standardized UI Kit, and led the end-to-end redesign through field research.