Open to opportunities

Adonias Nigussie

@adoniasnigussie

Message

Growth marketing leader building full-funnel acquisition systems that scale revenue.

Ethiopia

Message

What I'm looking for

I’m looking for a growth-focused team where I can own full-funnel performance, lead cross-functional GTM work, and use AI-driven automation to improve speed and ROI—while turning data into measurable revenue gains.

I’m a Growth Marketing Manager & Strategist with 5+ years of experience driving customer acquisition, revenue growth, and product scaling across B2B SaaS, B2C, and service businesses. I build and execute end-to-end growth systems—from lead generation to conversion—pairing performance analytics with clear funnel optimization.

Across roles, I’ve led cross-functional teams, launched new services and products, and improved execution efficiency by up to 70% using AI-driven workflows and automation. I’m hands-on with multi-channel demand generation (cold email/outbound, Meta, Google, and TikTok ads), and I’ve helped scale results like 1,000+ leads per month, up to 300% client lead growth, and SEO-driven visibility gains that increased sales by ~70%.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Pairing.dev

Jul 2025 - Present (11 months)

Built and executed full-funnel growth systems for multiple B2B SaaS products, generating 1,000+ leads/month via cold email and outbound campaigns (23% open, 6% reply). Implemented Instantly, HubSpot, and in-house CRM, and used AI-driven workflows to cut execution time by ~70%.

Lead Generation Cold Email Outreach HubSpot Instantly AI Workflow Automation CRM Funnel Optimization

Current

Marketing Director

Current

Eagle Eye Business Group

Feb 2025 - Present (1 year 4 months)

Directed multi-channel marketing across Meta, Google, and TikTok ads (~$1K/month), running 30+ campaigns that increased client lead generation by up to 300%. Launched CarCare service, scaling to 12–20 daily customers within 1 month, and led 5–7 member teams.

Meta Ads Google Ads Campaign Management Lead Generation Budgeting Partnership Development Team Leadership GTM Execution

Marketing Manager & PR Officer

Skylink Technologies

Apr 2024 - Jan 2025 (9 months)

Led marketing, PR, and communications for Skylink Technologies, securing contracts with private firms and Dire Dawa City Administration through proposal and stakeholder management. Delivered PR campaigns and managed client relationships across multiple regions.

Public Relations Proposal Writing Stakeholder Management Client Relationship Management Government Projects Marketing Strategy

MarTech Consultant

Socity Communications & Marketing

Mar 2023 - Jan 2025 (1 year 10 months)

Delivered technical marketing projects across 7+ industries, building 20+ SEO-integrated websites to increase client visibility by ~140%. Designed marketing funnels for lead generation and conversion using WordPress, OpenCart, Joomla, and Wix.

Marketing Et Funnels SEO Integrated Web Builds WordPress OpenCart Joomla wix Lead Generation Conversion Optimization

SEO Expert & Content Creator

Recognise Designs

Mar 2023 - Jan 2025 (1 year 10 months)

Developed SEO and content strategies that ranked in the top 3 Google results for 14 long-tail keywords within 9 months. Improved client sales by ~70% through search-intent aligned content and ongoing optimization.

SEO Strategy Keyword Research Content Creation Google Search Console SEO Analytics On Page Optimization

Marketing Manager

Jaktech Engineering & Trading PLC

Sep 2022 - Jun 2024 (1 year 9 months)

Promoted to Marketing Manager within 8 months and scaled a B2B product from 100 to 500 customers in 1 year. Drove ~60% of high-value client acquisition through product marketing and direct sales, grew one in-house product to 40,000 followers in 2 months ($300 budget), and managed development workflows in Jira/Slack.