Open to opportunities

Ajla Felić

@ajlafeli

Message

Digital Media Planner passionate about optimizing ad campaigns.

Bosnia and Herzegovina

Message

What I'm looking for

I am looking for a role that allows me to leverage my digital media planning skills while fostering creativity and innovation in advertising strategies.

I am a dedicated Digital Media Planner with a strong passion for engaging audiences through innovative advertising strategies on platforms like Facebook, Instagram, and Google. My experience includes analyzing market trends and audience behavior to create effective digital media plans that drive measurable results. Currently, I work at Via Media in Sarajevo, where I excel in optimizing media plans and managing ad campaigns across various digital platforms.

Throughout my career, I have developed a keen ability to monitor campaign performance, make real-time adjustments, and generate detailed reports that provide valuable insights to stakeholders. My educational background in Marketing Management has equipped me with the necessary skills to select appropriate digital media channels and allocate budgets effectively. I am committed to continuous learning and staying updated on the latest trends in digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Planner

Current

Via Media

May 2023 - Present (2 years 2 months)

Analyzed market trends, audience behavior, and competitor strategies to create digital media plans, identify target audiences and platforms, and set campaign objectives and KPIs. Created, managed, and optimized ad campaigns on various digital platforms, including social media (Facebook, Instagram) and search engines (Google Ads).

Facebook Ads Instagram Ads Google Ads Digital Media Planning Campaign Optimization Performance Analysis KPI Tracking Market Trends Audience Targeting

Digital Media Planner

Adverto Media

Jan 2023 - Apr 2023 (3 months)

Analyzed market trends, audience behavior, and competitor strategies to create digital media plans. Selected appropriate digital media channels and allocated budgets effectively across these platforms.

Digital Media Planning Google Ads Campaign Management Performance Monitoring Data Analysis Market Research Campaign Optimization Reporting

Assistant Professor, Strategic Management

Faculty of Economics

May 2022 - Jun 2022 (1 month)

Designed and delivered lectures and seminars. Developed, administered, and graded exams, assignments, and projects.

Curriculum Development Academic Mentoring Public Speaking Strategic Management Educational Technology

Accounting Associate for Residential Buildings

Stanouprava

Apr 2021 - Oct 2022 (1 year 6 months)

Handled the receipt, verification, and processing of invoices for payment, ensuring accuracy and timely payments. Entered financial data into accounting software, ensuring accuracy and completeness, and regularly updated records to reflect financial transactions.

Record keeping Payment Processing Court Fee Calculation

Education

Degrees, certifications, and relevant coursework

Faculty of Economics, University of Sarajevo

Master Studies, Marketing Management

Completed master's level studies in Marketing Management. Focused on advanced marketing strategies and economic principles.

University of Bihać

Bachelor of Business Economics, Marketing Management

Obtained a Bachelor's degree in Business Economics with a specialization in Marketing Management. Gained foundational knowledge in business and marketing.