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Adi Kulkarni

@adikulkarni

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Integrated marketing manager with a focus on customer engagement strategies.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration in a dynamic team environment.

As an Integrated Marketing Manager at Samsung Electronics America, I have successfully developed and executed customer retention and loyalty programs for premium product lines, significantly enhancing brand engagement. My ability to partner with sales and product teams has led to the creation of effective enablement materials and training sessions, which have improved product knowledge and conversion rates. I pride myself on leading cross-functional go-to-market strategies that drive brand visibility and sales through integrated campaigns.

My previous experience as a Marketing Manager at BMW in India allowed me to develop regional marketing strategies that achieved a remarkable 15% year-over-year increase in customer retention and sales. I have a strong background in conducting market research and demographic analysis, ensuring that marketing initiatives align with business objectives. My efforts in digital transformation have also increased online-driven customer engagement significantly, showcasing my commitment to leveraging data-driven insights for impactful marketing.

Experience

Work history, roles, and key accomplishments

Current

Integrated Marketing Manager

Current

Samsung Electronics America

Jun 2022 - May 2024 (1 year 11 months)

Developed and executed customer retention and loyalty programs for premium product lines, enhancing brand engagement. Managed a $500K digital advertising campaign, reducing CPC by 20% and increasing customer acquisition. Led cross-functional go-to-market strategies and conducted market research to optimize marketing strategies.

Customer Retention Digital Advertising Market Research Tableau Campaign Management Customer Engagement Performance Analysis

Marketing Manager

BMW

Jun 2013 - Jan 2022 (8 years 7 months)

Developed and implemented regional marketing strategies achieving a 15% YoY increase in customer retention and sales. Led digital transformation efforts, increasing online-driven customer engagement significantly. Managed cross-functional marketing campaigns ensuring seamless execution.

Marketing Strategy Customer Retention Digital Transformation Market Research CRM Campaign Management Sales Pipeline Management

Product Manager

Mercedes-Benz

May 2012 - Jun 2013 (1 year 1 month)

Developed customer engagement strategies and experiential campaigns that increased brand affinity by 25%. Collaborated with sales and marketing teams to improve product positioning and messaging strategies.

Customer Engagement Product Positioning Marketing Strategy Salesforce

Education

Degrees, certifications, and relevant coursework

Escuela de Alta Direccion y Administracion

MBA, International Business

2008 - 2010

Grade: 3.2

Completed an MBA in International Business with coursework in Marketing Plan, Strategic Management, Leading People and Teams, Luxury Brand Management, CRM, and Brand Communication.