Open to opportunities

Adeyemi Mustapha

@adeyemimustapha

Message

Digital Marketing & Growth Strategist building marketing engines that drive measurable growth and engagement.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can build growth engines end-to-end—content, paid media, community engagement, and GTM—using user research and data analysis to drive measurable outcomes and strong customer experience.

I’m a results-driven Digital Marketing and Growth Strategist with 7+ years of experience spanning climate advocacy, fintech, risk management, and retail. I build marketing engines from the ground up—blending content strategy, paid media, community engagement, and GTM execution—while translating complex ideas into compelling narratives that perform.

In my recent role, I led campaign content strategy and messaging execution for the Africa Green Walk, managing social media communications to strengthen visibility and engagement. I also managed paid advertising across awareness, lead generation, and conversions, optimized website copy to align with project goals, and developed multi-platform content calendars for Instagram, X/Twitter, and LinkedIn.

I’ve also driven growth through user acquisition and growth strategies, conducted user research for product positioning and GTM, and built strategic partnerships to expand reach and adoption. Alongside marketing, I bring risk management and customer operations experience—from conducting risk assessments and threat analyses to improving customer satisfaction through feedback collection, issue resolution, retention strategies, and team leadership.

Experience

Work history, roles, and key accomplishments

Operations & Growth Marketing

Kwab

Jan 2024 - Jan 2025 (1 year)

Led user acquisition and growth strategies for underserved informal traders, developing content and communication around payment verification. Conducted user research to inform product positioning and go-to-market execution, and built partnerships to expand reach and adoption.

Growth Strategy User Acquisition Content Strategy User Research Product Positioning Go To Market Strategic Partnerships

Customer Support Manager

AIESEC

Jan 2023 - Jan 2024 (1 year)

Collaborated with cross-functional teams to ensure seamless customer interactions and alignment with strategic goals. Collected and analyzed customer feedback, resolved complex issues, and supported high customer satisfaction and retention.

Customer Support Cross Functional Collaboration Customer Feedback Analysis Issue Resolution Customer Satisfaction Retention

Customer Support & Success

Deyemi the Stylist

Jan 2020 - Jan 2023 (3 years)

Managed a fashion styling service focused on client satisfaction and business growth. Cultivated client relationships and implemented retention strategies to build long-term customer loyalty.

Customer Success Client Relationship Management Retention Strategy Customer Satisfaction Sales Growth

Customer Support & Success Lead

Omas Stores

Jan 2017 - Jan 2019 (2 years)

Managed business operations with a focus on sales growth, customer satisfaction, and team development. Increased sales revenue through product advice and upselling, consistently meeting monthly sales goals through customer engagement and communication.

Sales Growth Customer Satisfaction team development Upselling Sales Targets Customer Engagement Communication

Digital Marketing Associate

Africa Green Future Forum

Jan 2026 - Present (6 months)

Led campaign content strategy and messaging execution for the Africa Green Walk under the AGFF ecosystem. Managed social media communications and optimized paid advertising and website copy to support awareness, lead generation, and conversions.

Content Strategy Social Media Communication Ads Paid Advertising Lead Generation Conversion Optimization Instagram LinkedIn

Risk Management Officer

Courteville Business Solutions PLC

Jan 2024 - Present (2 years 6 months)

Conducted risk assessments and developed mitigation strategies to support operational, financial, and reputational stability. Performed threat analyses to identify and quantify potential risks across key business areas.

Risk Management Risk Assessment Threat Analysis Operational Risk Financial Risk