Adeyemi Mustapha
@adeyemimustapha
Digital Marketing & Growth Strategist building marketing engines that drive measurable growth and engagement.
What I'm looking for
I’m a results-driven Digital Marketing and Growth Strategist with 7+ years of experience spanning climate advocacy, fintech, risk management, and retail. I build marketing engines from the ground up—blending content strategy, paid media, community engagement, and GTM execution—while translating complex ideas into compelling narratives that perform.
In my recent role, I led campaign content strategy and messaging execution for the Africa Green Walk, managing social media communications to strengthen visibility and engagement. I also managed paid advertising across awareness, lead generation, and conversions, optimized website copy to align with project goals, and developed multi-platform content calendars for Instagram, X/Twitter, and LinkedIn.
I’ve also driven growth through user acquisition and growth strategies, conducted user research for product positioning and GTM, and built strategic partnerships to expand reach and adoption. Alongside marketing, I bring risk management and customer operations experience—from conducting risk assessments and threat analyses to improving customer satisfaction through feedback collection, issue resolution, retention strategies, and team leadership.
Experience
Work history, roles, and key accomplishments
Operations & Growth Marketing
Kwab
Jan 2024 - Jan 2025 (1 year)
Led user acquisition and growth strategies for underserved informal traders, developing content and communication around payment verification. Conducted user research to inform product positioning and go-to-market execution, and built partnerships to expand reach and adoption.
Customer Support Manager
AIESEC
Jan 2023 - Jan 2024 (1 year)
Collaborated with cross-functional teams to ensure seamless customer interactions and alignment with strategic goals. Collected and analyzed customer feedback, resolved complex issues, and supported high customer satisfaction and retention.
Customer Support & Success
Deyemi the Stylist
Jan 2020 - Jan 2023 (3 years)
Managed a fashion styling service focused on client satisfaction and business growth. Cultivated client relationships and implemented retention strategies to build long-term customer loyalty.
Customer Support & Success Lead
Omas Stores
Jan 2017 - Jan 2019 (2 years)
Managed business operations with a focus on sales growth, customer satisfaction, and team development. Increased sales revenue through product advice and upselling, consistently meeting monthly sales goals through customer engagement and communication.
Digital Marketing Associate
Africa Green Future Forum
Jan 2026 - Present (6 months)
Led campaign content strategy and messaging execution for the Africa Green Walk under the AGFF ecosystem. Managed social media communications and optimized paid advertising and website copy to support awareness, lead generation, and conversions.
Risk Management Officer
Courteville Business Solutions PLC
Jan 2024 - Present (2 years 6 months)
Conducted risk assessments and developed mitigation strategies to support operational, financial, and reputational stability. Performed threat analyses to identify and quantify potential risks across key business areas.
Education
Degrees, certifications, and relevant coursework
University of Ilorin
Bachelor's Degree
2019 - 2024
Earned a Bachelor's degree at the University of Ilorin from 2019 to 2024.
Availability
Location
Authorized to work in
Job categories
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