At this point in my career, I am interested in connecting with others who value my passion for digital innovation and AI and my ability to thrive on strategically solving complex issues. Please feel free to connect with me directly or through LinkedIn.
Adetunji Adeniran
@adetunjiadeniran
Strategist and Digital Transformation Leader | ex-P&G Operations & Sales Manager
CanadaWhat I'm looking for
Strategic visionary and dynamic leader with over 10 years of demonstrated and continuous success in providing sales increases, business development, and innovative digital solutions within the consumer goods industry. Highly analytical, strategic, and a trusted advisor to executive leadership on business growth, transitioning from local to global distributions, marketing, partnerships, and multi-million-dollar revenue attainment.
Award-winning professional with proven ability to grow markets by over 20% despite challenging economic times. Excel in analyzing and reporting data and translating information into strategic internal/external business plans, achieving company-set objectives. Thrive in resolving challenges in digital innovation, business development, managing cross-functional teams, and engineering. English fluency with exceptional interpersonal, collaborative, verbal, listening, writing, and presentation skills.
Adaptable and quick learner with an MBA, a Bachelor's Degree in Engineering, and several courses completed in Artificial Intelligence (AI), including an Artificial Intelligence Consultant Certification completion expected by 01/2024. Hold an entrepreneurial work ethic and experience; committed to continuous growth and positive brand improvements. Add value contributions by taking the initiative to execute strategic projects.
Experience
Senior Manager Products & Digital Transformation
MAX
Dec 2022 - May 2023 (5 months)
Led a 40% customer journey improvement, a 25% improvement in Turnaround Time (TAT), and a +20% increase in customer activations within 3 months of taking over an underperforming growth team. Created and directed the implementation of a comprehensive customer roadmap. Leveraged tools, including AI software, API integration with external partners, and MS Team and Zoom, ensuring project delivery.
Senior Commercial Manager
LURVITY
May 2021 - Nov 2022 (1 year 6 months)
Led the Company's first-year revenue income from zero to $5M+ by mining and recruiting clients, including a company listed on the Nigerian Stock Exchange and a significant player in the downstream sector.
Delivered $500K in positive cashflow within 6 months of initiating and launching 2 retail lines and 2 retail stores.
Improved communication efficiency by 15% through collaboration tools
GTM & Digital Transformation Project Manager
GBFoods
Feb 2020 - Apr 2021 (1 year 2 months)
Achieved 95% data accuracy and real-time visibility of sales data by recognizing an opportunity and directing a digital strategy and automation of the previous manual data-dependent unit for decision-making and budgeting.
Senior Product and Customer Strategy Manager
GBFoods
Jun 2019 - Feb 2020 (8 months)
Led the most successful product launch in the Company's 90-year history. Reached the third best-weighted distribution of 2 new products and 8 variants with 14 competitors within Nigeria in 5 months. Directed a cross-functional finance, marketing, sales, supply chain, and production team to add new products to the portfolio across 6 geo-economic zones within Nigeria.
Business Operations Manager
P&G
Dec 2016 - Apr 2018 (1 year 4 months)
Gained 60% market share within the first 12 months of a promotion to lead the e-commerce channel across India, Europe, the Middle East, and the first e-distributor, Nigeria, with 4 key P&G brand categories. Results were achieved by researching and launching the best go-to-market model for an e-commerce channel.
Key Account Manager
P&G
Apr 2013 - Dec 2016 (3 years 8 months)
Increased sales revenue by +15% over 18 months in a challenging macroeconomy (market share had declined from 80% to 45% in core categories) by effectively reorganizing 5 sales teams, concentrating high performers on core categories, and designing a motivating sales incentive plan. Recognized as "Best in Capability Development."
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