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ADEBAYO Emmanuel

@adebayoemmanuel1

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UX researcher and business analyst shaping Nigerian products through end-to-end research.

Nigeria

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What I'm looking for

I’m seeking challenging roles where my research, resource management, and critical analysis can create impactful, transformative societal change—while enhancing my capacity to shape customer outcomes through end-to-end research and actionable insights.

I’m a user-centric researcher driven to impactfully shape products for the Nigerian market and beyond. I lead end-to-end mixed-method research, blending qualitative intuition with data fluency, and I proactively identify opportunities to improve customer outcomes—not just react to requests. I translate complex data into actionable insights and advocate for users throughout the product development lifecycle.

Across roles as Senior Researcher, Business Analyst & Copywriter, and Lead Market/Quality Assessment researcher, I collaborate with product managers, designers, engineers, and data scientists to turn research into strategic product decisions. I’ve planned and executed research activities, selected the right methods (in-depth interviews, surveys, usability tests, ethnographic studies, concept testing, diary studies), and synthesized findings into reports and presentations. I also apply decision frameworks like SWOT, VRIO, Value Chain analysis, Strategic Group analysis, Industry Life Cycle analysis, PESTLE, and Porter Five Forces analyses, while managing high-quality standards across time, budget, and multiple projects.

Experience

Work history, roles, and key accomplishments

Senior Researcher

Highbrow Research Enterprise

Feb 2021 - Jun 2025 (4 years 4 months)

Scoped and executed mixed-method UX/research studies (usability tests, interviews, surveys) and translated qualitative/quantitative findings into actionable product recommendations through reports and presentations. Produced strategic competitive analyses (VRIO, value chain, SWOT, PESTLE, Porter Five Forces) to support research-driven business decisions.

UX Research Usability Testing Qualitative Research Quantitative Analysis VRIO And SWOT Strategic Reporting

Senior Business Analyst & Copywriter

AfroConnectUK

Jan 2024 - May 2025 (1 year 4 months)

Conducted primary and secondary market research, analyzed data to identify patterns and trends, and presented clear findings to management and clients. Produced periodic strategy analyses (SWOT, VRIO, value chain, PESTLE, Porter Five Forces) and wrote 600,000+ words of content for reporting and audience needs.

Market Research Statistical Analysis Report Writing Copywriting

Lead Researcher & QA Analyst

Writ Academy

Feb 2022 - Oct 2024 (2 years 8 months)

Authored 900,000+ words across research projects, led research planning (research instruments, sampling design, and fieldwork management), and managed 4 concurrent writing projects with strict deadlines. Developed grant proposals, resolved research issues, and improved team research capability through guidance and quality-focused support.

Research Planning Research Instrument Design Fieldwork Management Quality Assessment

Lead Market Researcher & QC Officer

Oga Writers

Oct 2019 - Dec 2023 (4 years 2 months)

Ghostwrote 800,000+ words across lifestyle and academic topics while gathering client requirements and contributing to marketing strategy. Supervised remote researchers, managed data, prepared executive dashboards and project-status reporting, and ensured research quality through ongoing quality control and monthly deliverable updates.

Market Research Data Management Dashboarding Research Quality Reporting