Open to opportunities

Enu Obodo

@enuobodo

Market research strategist and business consultant, blending consumer insights with storytelling to drive measurable growth.

Nigeria

Message

What I'm looking for

I’m looking for clients where my market research and brand strategy can directly shape decisions—paired with clear timelines and open communication. I want global-scale work and opportunities to help teams grow with data-backed, narrative-strong strategy.

I’m a results-driven market research strategist and business consultant with over 6 years of freelance experience. I help startups, fintechs, and established brands turn complex customer behavior and market signals into actionable strategy that supports product launches, investment pitches, and expansion.

My work combines quantitative & qualitative research with competitive intelligence and market sizing to clarify where demand is, what competitors are doing, and how brands should position for growth. I’ve built brand strategy frameworks and go-to-market plans focused on product-market fit across Africa, Southeast Asia, and North America, including deep-dive fintech research in Nigeria and the UK.

Alongside consulting, I’m also a ghostwriter and developmental editor specialising in memoir and autobiography, financial literacy, self-help, and mental health literature. I pair analytical rigour with compelling storytelling—capturing clients’ authentic voice and polishing manuscripts through developmental editing, copy editing, and proofreading to ensure clarity and impact from concept to final submission.

Experience

Work history, roles, and key accomplishments

Current

Freelance Market Researcher

Current

Coover Consulting

Apr 2018 - Present (8 years 2 months)

Delivered primary and secondary market research for startups, fintechs, and consumer brands, producing reports that informed product launches, investment pitches, and expansion strategies. Conducted competitive analyses and consumer sentiment studies to identify underserved segments and support differentiated positioning.

Market Research Qualitative Research Competitive Intelligence Market Sizing Go To Market Strategy Product Positioning Developmental Editing Report Writing

Brand Executive & Operations

Lightfield Analytics

Jan 2018 - Mar 2018 (2 months)

Managed day-to-day operations and coordinated cross-functional teams to execute brand campaigns within timelines and budgets. Contributed to analytics-driven brand strategy development by translating data insights into actionable marketing recommendations.

Operations Management Cross functional Coordination Data Analysis Marketing Strategy Report Writing Business Operations

Business Developer & Consultant

Jeds Consulting

Feb 2017 - Dec 2017 (10 months)

Identified and developed new business opportunities to expand the client portfolio and increase consulting revenue streams. Delivered brand consultancy services to SME clients, managing engagements from initial brief through campaign delivery.

Business Development B2B Consulting Client Relationship Management Communications Strategy Stakeholder Management Proposal Coordination

Business Executive

Kaytech Digital Company

Jul 2016 - Sep 2016 (2 months)

Supported business development in the digital technology space by contributing to client outreach and proposal development. Assisted in identifying and evaluating market opportunities in Nigeria’s digital economy.

Business Development Support Client Outreach Proposal Development Digital Economies Business Planning

Educational Facilitator

Ayab Academy

Jan 2016 - Jun 2016 (5 months)

Designed and delivered structured learning programmes for youth participants. Improved academic performance and critical thinking through tailored lesson delivery and facilitation.

Lesson planning Academic Support Critical Thinking

Science Teacher (NYSC)

Akingbile-Oluana Community Grammar School

Aug 2014 - Jul 2015 (11 months)

Taught Physics (SSS 1) and Biology (SSS 2) by creating lesson plans tailored to diverse learner needs. Mentored students and supported school improvement initiatives beyond classroom instruction.

Physics Instruction Biology Instruction Lesson planning Student Mentoring Classroom Instruction Education & Support

Personal Assistant

Rotafem Nigeria Limited

Apr 2014 - Jul 2014 (3 months)

Provided executive support to the General Manager by coordinating staff and managing operational logistics. Managed inventory tracking and maintained accurate stock records to support supply chain efficiency.

Executive Support Logistics Supply Chain Support

Laboratory Intern

Almex Medical Laboratories

Nov 2012 - Feb 2013 (3 months)

Processed patient registrations, collected biological samples, and conducted standard pathology tests with careful attention to accuracy. Maintained specimen records and ensured results were sorted and communicated to relevant clinical staff.

Patient Registration Pathology Quality Control