Michael Oluo
@michaeloluo
Experienced UX Researcher and Strategist with a focus on user insights.
NigeriaWhat I'm looking for
As a UX Researcher and Strategist with over 8 years of experience, I specialize in driving user-centered insights across eCommerce, SaaS, and green tech platforms. My expertise lies in conducting heuristic evaluations, competitor analysis, and usability testing, which have collectively improved conversion rates by over 25% and reduced user errors by 10%. I am passionate about translating data into actionable design strategies and advocating for inclusive UX practices that cater to neurodivergent users.
In my recent role as a UX Designer and Chief of Staff at Greentech United, I led user interviews and A/B testing that resulted in an 18% reduction in checkout abandonment. My freelance work has allowed me to design user flow diagrams and conduct UX audits for various clients, uncovering pain points and informing data-driven redesigns. I thrive in collaborative environments, leveraging tools like Figma, Miro, and Google Analytics to enhance user experiences.
Experience
Work history, roles, and key accomplishments
UX Designer & Chief of Staff
Greentech United
Jun 2023 - Present (2 years 2 months)
Conducted heuristic evaluations and competitor research, identifying 15+ usability gaps that drove a 25% improvement in Shopify conversion rates. Led user interviews and A/B testing to validate design changes, reducing checkout abandonment by 18%.
UX Specialist & Workflow Analyst
Upwork
May 2023 - Present (2 years 3 months)
Designed 20+ user flow diagrams and SOPs using Miro and Lucidchart, reducing onboarding friction by 15%. Executed UX audits for 10+ eCommerce clients, uncovering pain points that informed data-driven redesigns (5–10% error reduction).
Founder & Product Lead
Signaleats
Nov 2017 - Present (7 years 9 months)
Conducted market research to identify user needs, leading to a 70% sales lift via a hyper-targeted mealbox campaign. Analyzed user behavior data (Google Analytics, Hotjar) to optimize app retention by 40%.
Education
Degrees, certifications, and relevant coursework
Ekiti State University
BSc Geology, Geology
Studied the principles of geology at Ekiti State University. Gained foundational knowledge in earth sciences.
Certificate, Project Management
Completed the Google Project Management Certificate program, focusing on project planning, execution, and agile methodologies.
Certificate, UX Design
Obtained the Google UX Design Certificate, covering user research, wireframing, prototyping, and usability testing.
University of London
Certificate, Business Management
Completed the 'Managing the Company of the Future' program, focusing on modern business management and organizational strategies.
University of Toronto
Certificate, Communication Strategy
Completed the 'Communication Strategy for a Virtual Age' program, focusing on effective communication in digital environments.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Website
dribbble.com/oluomuSalary expectations
Job categories
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