Open to opportunities

Abhin Shetty

@abhinshetty

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Marketing strategist driving growth with data-led GTM, social, and podcast-driven content.

India

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What I'm looking for

I am seeking a role where I can lead data-driven GTM and social content strategies, scale audience and revenue, and work with collaborative teams that value creativity and measurable impact.

I am a creative, data-driven marketing strategist with 10+ years leading integrated campaigns and social-led content strategies for global brands including Coca-Cola, Verizon, Chili Piper, and Panasonic. I blend content development, community building, podcast production, and digital storytelling to drive measurable growth across B2B and B2C sectors.

As a founder and host of three podcasts with over 2M views, I manage end-to-end production, scripting, editing, clipping, and distribution, and I have a proven track record in GTM, demand-gen content, and social video production. I have driven substantial engagement and lead generation through targeted LinkedIn and social strategies, and I’ve signed enterprise clients by validating product-market fit and building outbound campaigns.

I prioritize research-driven messaging, cross-channel alignment, and scalable content systems, and I seek to partner with teams that value creativity, data, and measurable impact to accelerate brand awareness and revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & GTM Lead

Current

Atrean

Mar 2024 - Present (1 year 9 months)

Spearheaded go-to-market and sales strategy for a decision intelligence platform, conducting user research and launching messaging and outbound campaigns that secured the first 10 enterprise clients and increased brand awareness.

GTM Strategy Market Research Messaging Sales Outbound Enterprise Sales Content Strategy Demand Generation Sales Outbound

Current

Digital Marketing Lead

Current

AS Consulting

Sep 2022 - Present (3 years 3 months)

Implemented targeted LinkedIn and social strategies that drove a 300% engagement increase for BCG and delivered up to 700% engagement growth for NGOs and print-on-demand clients within two months.

Social Media Content Strategy Campaign Execution Analytics

Social Media Strategist

Chili Piper

Feb 2021 - Dec 2022 (1 year 10 months)

Built Chili Piper’s LinkedIn strategy and monthly content calendars, driving 58% follower growth in two months and running campaigns averaging 50,000+ impressions, 20,000+ engagements, and 300+ leads each.

LinkedIn Social Media Strategy Lead Generation Market Research Community Management

Senior Strategy Planner

MRM McCann

Sep 2021 - Apr 2022 (7 months)

Created and implemented B2B social and email marketing campaigns for clients including Verizon, USPS, Ricoh, Honeywell, and Panasonic, driving lead generation and improved brand recall through targeted audience insights.

B2B Marketing Social Strategy Email Marketing Campaign Planning Cross Functional Collaboration Lead Generation

Business Development & Marketing Manager

CounterCulture Entertainment

Jun 2017 - Jul 2018 (1 year 1 month)

Built 50+ sales pitches and executed 20 cross-platform campaigns for brands like Coca‑Cola and PlayStation, generating $21K revenue and producing video campaigns that amassed 6M views; promoted nationwide brand activations delivering high attendance.

Business Development Campaign Management Video Production Social Media Marketing Revenue Generation Event Promotion

Head of Digital Marketing

Simplify360

Jul 2014 - Nov 2016 (2 years 4 months)

Grew Facebook audiences (e.g., 150K to 300K), designed paid digital campaigns achieving 10K impressions per campaign, led pre-sales lead-generation email and social campaigns for an IoT product, and increased page views by 30% via 40+ SEO blogs.

Paid Social Email Marketing SEO Content Strategy Lead Generation