Abhijit Mohanty

Plan, build, manage and optimise Google Ads and Meta Ads campaigns for SMB to mid-market clients, owning budgets and performance against CPA and ROAS targets. Scale spend against client revenue targets, run structured tests, and set up conversion tracking across GA4, GTM, and Meta Pixel.

Managed Google Ads paid search for US and LatAm clients, with hands-on LatAm market experience. Ran A/B tests and CRO experiments on ads and landing pages, and delivered structured client reporting with clear next steps.

Managed Google Search, Google Display and Meta campaigns, building audience segments from first-party data and running keyword research to improve targeting.

Managed budgets of up to $90k per month across global markets, scaling spend against month-over-month growth targets. Lifted CTR by 1.5–2% and conversion rates by 1–2% through continuous A/B testing and optimisation, and presented strategic results to stakeholders while mentoring junior team members.

Led global lead generation across EMEA and APAC on multiple channels, including LinkedIn Ads, and reduced cost per lead by 10-15%. Performed hands-on SEO including site audits, Google Search Console, on-page optimisation, internal linking and schema markup.

Sole point of contact for campaign performance in New Zealand and Western Australia across a combined managed account value of about $950K, running Google and Bing paid search and display.

Pursued an MSc in Digital Marketing and Analytics, focusing on data-driven marketing strategies and analytics.

Completed an MBA with a focus on Marketing and Human Resources.

Earned a BSc in Information Technology, building a foundation in computing and IT.