Abhijeet Anpat

Spearheaded B2B product design for 3,000+ K12 schools, leading UX research, product strategy, and delivery across cross-functional teams using Agile and design thinking. Integrated generative AI tools into product workflows and drove continuous improvement through PRDs/PDDs, sprint planning, wireframing, GA4 analysis, and A/B testing.

Led creative direction and product development for brand and character licensing, reporting to the CEO. Managed digital/brand marketing, SEO/SEM campaigns, and data-driven optimization using GA4 and A/B testing for brands including Doraemon, Shin Chan, Charlie Chaplin, Albert Einstein, and Garfield.

Served as a creative director and catalyst to the design team, driving project development and brand solutions across client engagements. Supported brand and product solution development from concept through execution with the design team.

Co-founded and led BrandMonk Licensing, building end-to-end brand development, creative strategy, and IP development for client brands. Delivered key licensing initiatives including Virat Kohli ONE 8 and Topps UK, and supported animation-related IP projects such as Toonz Animation.

Helped build the brand licensing and marketing strategy division and supported marketing and licensing for major film franchises including Dhoom 3, DDLJ, Ek Tha Tiger, Fan, and Detective Byomkesh Bakshy. Reported creative development updates directly to the chairman.

Developed and led in-house children’s IP projects across creative and promo-marketing, partnering with PR and licensing teams. Managed animation production operations and teams for comics, music, and sound dubbing, and created and managed content development and acquisition plans while developing IP characters and series.

Developed learning game concepts and gameplay designs for online and LMS environments, managing the complete game lifecycle from concept proposals through delivery and closure. Contributed to two projects that won Branddon-Hall awards in 2008 (ICICI DQM and BranchSIM).

Executed in-house and client projects with the creative pre-production team for film and TV production. Supervised animation filmmaking guidance and training, supported in-house content development, and delivered short film and TV filler/TVC production.

Served as a core team leader for TV animation production, handling client servicing and coordinating with pre-production for TV content. Delivered animated commercials, channel promos, TV serials, short films, and content development, including work on 'Bhagmati: The Queen of Fortune.'

Completed a 9-month Post Graduate Executive Program in Digital Marketing & AI from Purdue University.

Completed a 3-year Advanced Diploma in Animation Filmmaking & Media from Zee Institute of Creative Arts (Zee Telefilms).

Completed Computer Engineering education from Bharti Vidyapeeth JNIOT in Pune (3-year duration stated in the profile).