
VIDEV User
@videvuser
Creative Director at Amazon, where I improved design output and built Tales from Desham, an award-winning original IP.
What I'm looking for
At Amazon, I headed the Bangalore 3D Production node and helped develop a design KPI system that reduced production hours leakage by 20% and increased volume output by 16%. I also explored AI-powered design tools and generative AI for rapid prototyping.
As an Independent Creative Consultant, I work with clients including QCS, Torre.ai, Mindrift, and Opperator.ai on creative direction and AI-integrated strategy. I also advise a stealth-stage startup on creative hiring and assessment strategy.
I’m building Tales from Desham, an original mythopoeic speculative fiction world spanning narrative design and visual development. Its published anthology won Editor's Choice at the StoryMirror Sahitya Awards 2025 and the Rise Insight Literary Awards 2025.
Earlier, at HCL Technologies, I worked across 3D CGI, motion graphics, UX, and gaming, and built repeatable production playbooks for the Gaming Center of Excellence. Across my work in design, animation, immersive experiences, and storytelling, I bring together creative development and production systems.
Experience
Work history, roles, and key accomplishments
Independent creative direction and AI-integrated strategy for a mix of clients, including QCS, Torre.ai, and Mindrift, Opperator.ai partnering with product and leadership teams to shape brand narrative and creative strategy. Also advises C-suite leadership at a stealth-stage startup on creative hiring and assessment strategy.
Alongside this, building an original IP end to end: Tales from Desham, a
• Headed Bangalore 3D Production node (2023–24); part of Hyderabad production leadership (2021–23)
Spearheaded the development and implementation of a new design KPI system that streamlined workflows, enhanced ownership and elevated the overall quality of design output resulting in a 20% reduction in Production hours leakage and a 16 % volume output
• Directed multiple high-performing team of
Collaborated remotely with cross-functional teams across multiple time zones to define and execute a comprehensive creative strategy that aligned with the company's business requirements and objectives.
Led the development of cutting-edge immersive VR/AR experiences for artisanal products.
Provided thought leadership and mentorship to internal teams, upskilling them in the latest design trends, em
Led a dedicated SAP CXC design team, creating user-centered solutions that improved customer satisfaction and adoption rates.
Established a design-led culture, advocating for design's importance in achieving business goals.
Mentored and developed a team of designers, fostering skill growth and potential
▸ Acting Line Producer for The Simpsons Specials. Managed full animation pipeline, shot scheduling, and delivery under broadcast deadlines for a globally recognized animated IP.
Production specialist and Acting Line Producer for The Simpsons Specials.
Led 3D CGI, motion graphics, animated, explainer and product video production for global clients including Boeing, Danfoss, Symantec and US Robotics.
Led the art team for HCL's Gaming Center of Excellence; built repeatable production playbooks and ran workshops for trainee designers, raising the delivery standard across the team.
Lead 3d Artist for 3d production, AR/VR and Gaming COE.
Senior Visual Designer for UX.
Freelancer
Freelance
Jan 2010 - Aug 2012 (2 years 7 months)
Worked on various Animated, gaming projects, as a project lead, TD, Fx artist, Character TD, Level Design, previs Artist and Writer
Co founder / Creative Director / Writer
Vishvakarma Storytellers
Jan 2010 - Aug 2012 (2 years 7 months)
Founded an Entertainment company involved in creating an Original, high concept Webseries. Created the original concept and wrote the screen play for pilot.
Responsible for rigging, animation, camera animation, scene
setups and 3d effects, including cloth and particles, hardware allocation and render queues.
▸ Contributed to the UAE's first feature film City of Life as part of the CGI production team, working across 3D, compositing, and creative direction. ▸ Delivered 3D CGI and creative direction for clients including GMC Yukon, Dubai Metro, MTV Arabia, Dubai Chamber of Commerce and Q-tel.
Rigger
Iris interactive
Dec 2006 - May 2008 (1 year 5 months)
Character rigging and skinning for all the characters and
cloth simulation. Assist in Animation, Technical Troubleshooting and assist in creative process.
▸ Built animated characters from the ground up: rigging, cloth simulation, motion, and spatial layout. Contributed to concept development and writing on projects including Second Buddha and Kamlu. ▸ The beginning of an 18-year career in design, storytelling, and the technology that brings both to life at scale.
Built animated characters from the ground up: rigging, cloth simulation, motion, and spatial layout. Contributed to concept development and writing on projects including Second Buddha and Kamlu. ▸ The beginning of an 18-year career in design, storytelling, and the technology that brings both to life at scale.
3d Artist
NetFiniti
Oct 2005 - Sep 2006 (11 months)
Worked as 3d Artist at NetFiniti.
Education
Degrees, certifications, and relevant coursework
Image college of arts animation and technology
P.G. Diploma, 3D Animation
vmkv
Master of Business Administration
Great Learning
GEN-AI-MSFT, Microsoft Azure-Leveraging Generative AI for Business Applications
2024 - 2024
Project Management Institute
Project Management for Beginners
May 2020
Project Management Institute
Business Continuity
May 2020
ICAT
PG Diploma, 3d Animation
2004 - 2005
Professional Computer Graphics
Vinayaka Mission's Research Foundation - University
Bachelor of Engineering (BE), Information Technology
2000 - 2004
Did My Engineering
Sharjah Indian School
High School
1986 - 2000
Sharjah indian school
School, Science
1986 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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