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@videvuser

Creative Director at Amazon, where I improved design output and built Tales from Desham, an award-winning original IP.

India
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What I'm looking for

I’m focused on building passionate, high-quality work that stands the test of time, integrating AI into creative production as a practical operational advantage.

At Amazon, I headed the Bangalore 3D Production node and helped develop a design KPI system that reduced production hours leakage by 20% and increased volume output by 16%. I also explored AI-powered design tools and generative AI for rapid prototyping.

As an Independent Creative Consultant, I work with clients including QCS, Torre.ai, Mindrift, and Opperator.ai on creative direction and AI-integrated strategy. I also advise a stealth-stage startup on creative hiring and assessment strategy.

I’m building Tales from Desham, an original mythopoeic speculative fiction world spanning narrative design and visual development. Its published anthology won Editor's Choice at the StoryMirror Sahitya Awards 2025 and the Rise Insight Literary Awards 2025.

Earlier, at HCL Technologies, I worked across 3D CGI, motion graphics, UX, and gaming, and built repeatable production playbooks for the Gaming Center of Excellence. Across my work in design, animation, immersive experiences, and storytelling, I bring together creative development and production systems.

Experience

Work history, roles, and key accomplishments

Part-time logoPA
Current

Independant Creative Consultant

Apr 2025 - Present (1 year 6 months)

Independent creative direction and AI-integrated strategy for a mix of clients, including QCS, Torre.ai, and Mindrift, Opperator.ai partnering with product and leadership teams to shape brand narrative and creative strategy. Also advises C-suite leadership at a stealth-stage startup on creative hiring and assessment strategy.
Alongside this, building an original IP end to end: Tales from Desham, a

Amazon logoAM

Design Manager

Jul 2021 - Apr 2024 (2 years 9 months)

• Headed Bangalore 3D Production node (2023–24); part of Hyderabad production leadership (2021–23)
Spearheaded the development and implementation of a new design KPI system that streamlined workflows, enhanced ownership and elevated the overall quality of design output resulting in a 20% reduction in Production hours leakage and a 16 % volume output
• Directed multiple high-performing team of

Quark Cyber Systems FZC logoQF

Creative Consultant

Apr 2019 - May 2021 (2 years 1 month)

Collaborated remotely with cross-functional teams across multiple time zones to define and execute a comprehensive creative strategy that aligned with the company's business requirements and objectives.
Led the development of cutting-edge immersive VR/AR experiences for artisanal products.
Provided thought leadership and mentorship to internal teams, upskilling them in the latest design trends, em

ITC Infotech logoII

Design Director

Jan 2018 - Feb 2019 (1 year 1 month)

Led a dedicated SAP CXC design team, creating user-centered solutions that improved customer satisfaction and adoption rates.
Established a design-led culture, advocating for design's importance in achieving business goals.
Mentored and developed a team of designers, fostering skill growth and potential

Xentrix Studios logoXS

Line Producer

Apr 2017 - Aug 2017 (4 months)

▸ Acting Line Producer for The Simpsons Specials. Managed full animation pipeline, shot scheduling, and delivery under broadcast deadlines for a globally recognized animated IP.

Xentrix Studios logoXS

Production Specialist

Apr 2017 - Aug 2017 (4 months)

Production specialist and Acting Line Producer for The Simpsons Specials.

HCL Technologies logoHT

Senior Lead Designer

Sep 2012 - Feb 2016 (3 years 5 months)

Led 3D CGI, motion graphics, animated, explainer and product video production for global clients including Boeing, Danfoss, Symantec and US Robotics.

Led the art team for HCL's Gaming Center of Excellence; built repeatable production playbooks and ran workshops for trainee designers, raising the delivery standard across the team.

HCL Technologies logoHT

Senior Designer

Sep 2012 - Feb 2016 (3 years 5 months)

Lead 3d Artist for 3d production, AR/VR and Gaming COE.
Senior Visual Designer for UX.

FR

Freelancer

Freelance

Jan 2010 - Aug 2012 (2 years 7 months)

Worked on various Animated, gaming projects, as a project lead, TD, Fx artist, Character TD, Level Design, previs Artist and Writer

VS

Co founder / Creative Director / Writer

Vishvakarma Storytellers

Jan 2010 - Aug 2012 (2 years 7 months)

Founded an Entertainment company involved in creating an Original, high concept Webseries. Created the original concept and wrote the screen play for pilot.

The Chimney Pot logoTP

3d Artist

Nov 2008 - Apr 2010 (1 year 5 months)

Responsible for rigging, animation, camera animation, scene
setups and 3d effects, including cloth and particles, hardware allocation and render queues.

The Chimney Pot logoTP

3D Generalist

Nov 2008 - Apr 2010 (1 year 5 months)

▸ Contributed to the UAE's first feature film City of Life as part of the CGI production team, working across 3D, compositing, and creative direction. ▸ Delivered 3D CGI and creative direction for clients including GMC Yukon, Dubai Metro, MTV Arabia, Dubai Chamber of Commerce and Q-tel.

II

Rigger

Iris interactive

Dec 2006 - May 2008 (1 year 5 months)

Character rigging and skinning for all the characters and
cloth simulation. Assist in Animation, Technical Troubleshooting and assist in creative process.

Iris Interactive Corporation logoIC

Character Animator

Dec 2006 - May 2008 (1 year 5 months)

▸ Built animated characters from the ground up: rigging, cloth simulation, motion, and spatial layout. Contributed to concept development and writing on projects including Second Buddha and Kamlu. ▸ The beginning of an 18-year career in design, storytelling, and the technology that brings both to life at scale.

Iris Interactive Corporation logoIC

Character Technical Director

Dec 2006 - May 2008 (1 year 5 months)

Built animated characters from the ground up: rigging, cloth simulation, motion, and spatial layout. Contributed to concept development and writing on projects including Second Buddha and Kamlu. ▸ The beginning of an 18-year career in design, storytelling, and the technology that brings both to life at scale.

NE

3d Artist

NetFiniti

Oct 2005 - Sep 2006 (11 months)

Worked as 3d Artist at NetFiniti.

Education

Degrees, certifications, and relevant coursework

IT

Image college of arts animation and technology

P.G. Diploma, 3D Animation

VM

vmkv

Master of Business Administration

GL

Great Learning

GEN-AI-MSFT, Microsoft Azure-Leveraging Generative AI for Business Applications

2024 - 2024

PI

Project Management Institute

Project Management for Beginners

May 2020

PI

Project Management Institute

Business Continuity

May 2020

IC

ICAT

PG Diploma, 3d Animation

2004 - 2005

Professional Computer Graphics

VU

Vinayaka Mission's Research Foundation - University

Bachelor of Engineering (BE), Information Technology

2000 - 2004

Did My Engineering

SS

Sharjah Indian School

High School

1986 - 2000

SS

Sharjah indian school

School, Science

1986 - 2000

Tech stack

Software and tools used professionally

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