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Amit JainAJ
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Amit Jain

@amitjain4

Product design leader with 12+ years shaping UX strategy and design systems.

India
Message

What I'm looking for

I want to lead end-to-end UX for web and mobile, partnering with Product and Engineering to build scalable design systems, run research and usability testing, and ship user-centric improvements tied to business KPIs.

I’m a product design leader with 12+ years of experience driving end-to-end UX strategy, design systems, and high-impact digital products for startups and Fortune 500 brands. I lead design teams of up to 8, partnering with Product and Engineering to ship user-centric experiences across web and mobile.

At CouponDunia (Times Group / BCCL), I own product design from discovery through delivery—redesigning core user journeys, building and scaling a reusable design system, and running usability testing to reduce user-reported friction by 30%. I also integrate AI tools into the design workflow for rapid concept generation, copy drafting, and research synthesis, cutting early-stage ideation time by 50%. Across 5nance.com and Everymedia Technologies, I’ve delivered wireframes, user flows, and information architecture, validated feature feasibility with rapid POCs, and improved customer satisfaction and on-time, high-quality delivery.

Experience

Work history, roles, and key accomplishments

CG
Current

UI/UX Manager

CouponDunia (The Times of India Group)

Apr 2020 - Present (6 years 3 months)

- Lead a cross-functional design team driving end-to-end UX strategy for a leading digital marketplace.
- Ran usability testing on production builds and iterated based on findings, reducing user-reported friction points by 30%.
- Integrated AI tools into the design workflow for rapid concept generation and research synthesis, cutting early-stage ideation time by 70%.

NA

Senior UI/UX Designer

5nance.com

Aug 2017 - Apr 2020 (2 years 8 months)

Owned UX design across investment, insurance, and loan products, improving consistency across platforms. Created wireframes, user flows, and information architecture, conducted usability testing on UAT builds, and improved customer satisfaction scores by 60%, while building rapid POCs to validate feature feasibility.

Education

Degrees, certifications, and relevant coursework

GA

Govt. Institute of Fine Arts

Bachelor of Fine Arts, Applied Arts

Earned a Bachelor of Fine Arts (BFA) in Applied Arts from Govt. Institute of Fine Arts in Jabalpur.

GJ

Govt. Institute of Fine Arts, Jabalpur

Bachelor of Fine Arts, Applied Arts

Earned a Bachelor of Fine Arts (BFA) in Applied Arts from the Govt. Institute of Fine Arts in Jabalpur, Madhya Pradesh.

Tech stack

Software and tools used professionally

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