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Abeera Shakeel

@abeerashakeel

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Business Development Specialist with expertise in Digital Marketing.

Pakistan

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and growth.

I am a Business Development Specialist with over three years of experience in driving growth and profitability through strategic digital marketing initiatives. My expertise lies in lead generation, managing social media ad campaigns, and building strong relationships with clients. I have successfully handled global business interactions and resolved customer inquiries effectively, ensuring a seamless experience for all stakeholders.

Currently, I serve as the General Manager of Business Development at United Insurance Company of Pakistan Limited, where I lead a team in developing comprehensive strategies that align with organizational goals. My background in business studies, paired with my MBA in Marketing, equips me with the skills necessary to identify new business opportunities and optimize processes for efficiency. I thrive in both independent and collaborative environments, leveraging my digital skills to enhance business outcomes.

Experience

Work history, roles, and key accomplishments

Current

General Manager (Business Development)

Current

United Insurance Company of Pakistan Limited

Jul 2024 - Present (1 year 1 month)

Developed and implemented comprehensive business development strategies to drive growth and achieve organizational goals. Led and managed the business development team, providing guidance, mentorship, and performance evaluations.

Business Development Strategic Planning Team Leadership Performance Management Risk Management Compliance Training Process Improvement

Current

Digital Entrepreneur

Current

The Noteflix

Jan 2020 - Present (5 years 7 months)

Led digital marketing efforts, managing Instagram and Facebook ad campaigns, resulting in increased online engagement and sales growth. Conducted thorough market research to identify trends, opportunities, and customer needs.

Digital Marketing Instagram Ads Facebook Ads Market Research Project Management Competitor Analysis Content Creation Trend Awareness

Business Development Manager

United Insurance Company of Pakistan Limited

Jan 2022 - Jun 2024 (2 years 5 months)

Led a team in Business Development, overseeing CRM management, client communication, and meeting coordination. Conducted email campaigns to potential international clients and utilized LinkedIn for professional connections.

Business Development CRM Management Client Communication Email Marketing LinkedIn Lead Generation

Social Media Executive

The United Insurance Company of Pakistan Limited

Jan 2020 - Jan 2022 (2 years)

Developed and managed high-quality content across social media platforms, fostering community engagement. Created and managed social media campaigns, including paid advertisements, to drive traffic and conversions.

Social Media Management Content Creation Community Engagement Campaigns Paid Advertising Trend Analysis

Education

Degrees, certifications, and relevant coursework

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (SZABIST)

Master of Business Administration (MBA), Marketing

2022 - 2024

Focused on advanced business strategies and marketing principles. Developed expertise in lead generation, digital marketing, and customer relationship management.

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (SZABIST)

BA (Hons) in Business Studies (BABS), Business Studies

2017 - 2021

Gained a comprehensive understanding of business operations and management. Developed skills in various aspects of business, including strategy and development.