Abdullah Malik

I am a performance-driven digital marketer with hands-on experience leading data-driven campaigns across paid and organic channels. I blend analytical rigor with creative collaboration to optimize campaigns for conversions and ROI.

At HALF FULL STUDIOS I developed and executed performance marketing campaigns, ran A/B tests, and analyzed metrics to improve targeting and results. Previously, as Digital Marketing Lead at PSE Law College, I launched optimized online ads, pitched social content ideas, and implemented trend-driven strategies.

My earlier roles include Marketing Executive at Western Engineering, where I conducted market research, generated leads, and improved KPIs through integrated marketing communication, and Social Media Manager for Zara Wasif, where paid ads and influencer marketing helped add 5k+ followers in about a month.

I hold a BBA (Hons) in Marketing with a minor in Media Studies from Lahore School of Economics and bring practical skills in Google Ads, Meta Ads Manager, Google Analytics, basic SEO, and content tools like Canva and Hootsuite. I prioritize measurable growth, continual testing, and cross-functional collaboration.