Ananthi Balu
@ananthibalu
Detail-oriented technical writer with a passion for content clarity.
What I'm looking for
I am a detail-oriented technical writer with a strong ability to analyze and refine digital content for clarity, accuracy, and audience engagement. My experience includes creating clear, concise, and accurate ad content and guidelines that ensure alignment with platform standards. I am a quick learner with a keen interest in content performance and adaptability to evolving industry trends.
At GreatLearning, I developed and maintained detailed documentation for ad optimization processes and best practices. I collaborated with cross-functional teams to refine ad messaging and enhance user engagement. My analytical skills have allowed me to translate complex technical requirements into easily understandable content for internal teams and stakeholders, ultimately improving ad performance.
In addition to my technical writing experience, I have a strong academic background with an MBA and a BA in English. I have also participated in various competitions, winning awards for my communication skills. I am passionate about delivering high-quality, impactful content that enhances user experience and drives engagement.
Experience
Work history, roles, and key accomplishments
Technical Writer
GreatLearning
Jan 2025 - Present (6 months)
Created clear, concise, and accurate ad content and guidelines to ensure alignment with platform standards. Developed and maintained detailed documentation for ad optimization processes and best practices.
Content Strategist
Sparevillage
Mar 2025 - Present (4 months)
Developed and implemented content strategies to enhance user engagement and achieve business objectives. Collaborated with cross-functional teams to ensure content consistency and brand alignment.
Business Technical Writer
SiliconIndia
Jul 2024 - Dec 2024 (5 months)
Conducted in-depth research and interviews to understand and showcase the expertise of global companies. Crafted compelling and insightful business articles for leading publications.
HR-Operations
PreludesysIndiaPrivateLimited
Sep 2023 - Nov 2023 (2 months)
Assisted in various HR operations, including recruitment and employee onboarding processes. Maintained HR records and ensured compliance with company policies.
Communication and Softskill Trainer
Evolutioncareers
Conducted training sessions on communication and soft skills for various participants. Developed training materials and modules to improve professional development.
Technical Writing - Freelancer
AriyesOnlineSND
Dec 2024 - Mar 2025 (3 months)
Provided technical writing services on a freelance basis, delivering high-quality documentation. Ensured clarity and accuracy in all written materials, meeting client specifications.
Management Intern
iTNT
Mar 2023 - Apr 2023 (1 month)
Supported the management team in daily operations and project coordination. Conducted market research and prepared reports to aid strategic decision-making.
Education
Degrees, certifications, and relevant coursework
Sri Venkateshwaraa College of Engineering and Technology
Master of Business Administration, Business Administration
2022 - 2024
Grade: 8.8 GPA
Completed a Master of Business Administration degree with a strong academic performance, achieving an 8.8 GPA. Focused on developing comprehensive business acumen and strategic management skills.
Annamalai University
Bachelor of Arts, English
2019 - 2022
Grade: 70%
Earned a Bachelor of Arts in English, demonstrating proficiency in language, literature, and critical analysis. Achieved a 70% overall score.
Availability
Location
Authorized to work in
Job categories
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