Ananthi Balu - Technical Writer - GreatLearning | Himalayas
Ananthi BaluAB
Open to opportunities

Ananthi Balu

@ananthibalu

Detail-oriented technical writer with a passion for content clarity.

India
Message

What I'm looking for

I am looking for a role that values creativity and offers opportunities for growth in content strategy and technical writing.

I am a detail-oriented technical writer with a strong ability to analyze and refine digital content for clarity, accuracy, and audience engagement. My experience includes creating clear, concise, and accurate ad content and guidelines that ensure alignment with platform standards. I am a quick learner with a keen interest in content performance and adaptability to evolving industry trends.

At GreatLearning, I developed and maintained detailed documentation for ad optimization processes and best practices. I collaborated with cross-functional teams to refine ad messaging and enhance user engagement. My analytical skills have allowed me to translate complex technical requirements into easily understandable content for internal teams and stakeholders, ultimately improving ad performance.

In addition to my technical writing experience, I have a strong academic background with an MBA and a BA in English. I have also participated in various competitions, winning awards for my communication skills. I am passionate about delivering high-quality, impactful content that enhances user experience and drives engagement.

Experience

Work history, roles, and key accomplishments

GR
Current

Technical Writer

GreatLearning

Jan 2025 - Present (6 months)

Created clear, concise, and accurate ad content and guidelines to ensure alignment with platform standards. Developed and maintained detailed documentation for ad optimization processes and best practices.

SP
Current

Content Strategist

Sparevillage

Mar 2025 - Present (4 months)

Developed and implemented content strategies to enhance user engagement and achieve business objectives. Collaborated with cross-functional teams to ensure content consistency and brand alignment.

SI

Business Technical Writer

SiliconIndia

Jul 2024 - Dec 2024 (5 months)

Conducted in-depth research and interviews to understand and showcase the expertise of global companies. Crafted compelling and insightful business articles for leading publications.

Education

Degrees, certifications, and relevant coursework

ST

Sri Venkateshwaraa College of Engineering and Technology

Master of Business Administration, Business Administration

2022 - 2024

Grade: 8.8 GPA

Completed a Master of Business Administration degree with a strong academic performance, achieving an 8.8 GPA. Focused on developing comprehensive business acumen and strategic management skills.

AU

Annamalai University

Bachelor of Arts, English

2019 - 2022

Grade: 70%

Earned a Bachelor of Arts in English, demonstrating proficiency in language, literature, and critical analysis. Achieved a 70% overall score.

Tech stack

Software and tools used professionally

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