Abby Boburka
@abbyboburka
Marketing Project Manager aligning financial services messaging, website content, and budgets to deliver deadlines and customer engagement.
United StatesWhat I'm looking for
I’ve been the Marketing Project Manager at iTHINK Financial Credit Union since 09/2019, partnering across departments to align marketing messaging with project scope and delivering 100% of deadlines and project goals.
I analyze project scope through competitive analysis, customer interviews, and feature requests, and I lead a large team to implement a new core banking system while keeping stakeholders—including executive management—updated on progress and roadblocks.
I also develop fresh inbound and outbound content, manage web and social media traffic, and create and run a corporate website covering brand development, information architecture, content creation, SEO, and internationalization.
Experience
Work history, roles, and key accomplishments
Marketing Project Manager
iTHINK Financial Credit Union
Sep 2019 - Present (7 years)
Collaborated cross-functionally to align marketing messaging with project scope, met 100% of deadlines, and allocated a $3 million marketing budget.
Marketing Communications Specialist
iTHINK Financial Credit Union
Oct 2012 - Sep 2019 (6 years 11 months)
Developed targeted strategies, tracked KPIs, and deployed campaigns across email, point-of-sale, and online advertising.
Education
Degrees, certifications, and relevant coursework
University of Pittsburgh
Bachelor of Arts, English Writing
Bachelor of Arts in English Writing from the University of Pittsburgh in 2004.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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