At Commonwealth Financial Network, I manage cross-functional marketing projects from intake through delivery. I redesigned creative intake and strategic briefing processes, and partnered with operations leadership to simplify Workfront templates.
For a 2,000-advisor event, I used planned-versus-actual analysis to optimize resources and reduce design hours by 20–40. I also introduced an editorial submission process that reduced review turnaround from multiple days to hours.
Previously, at Santander Bank, I led integrated brand communications and multichannel campaigns, with SEO content strategy increasing engagement by more than ten percentage points year over year. At Bag Ladies Tea, I built a consumer brand from concept to distribution in more than 500 retail locations.
