Karen Rogers-Robinson
@karenrogersrobinson
Digital Marketing Manager and Project Manager with innovative campaign strategies.
What I'm looking for
I am a seasoned Digital Marketing Manager and Project Manager with extensive experience in developing and executing email and SMS marketing campaigns that enhance brand awareness and drive significant traffic to clients' digital platforms. My innovative approach to integrating technology into marketing strategies has consistently resulted in increased revenue and customer engagement. I am passionate about transforming business communications and creating compelling customer journeys that resonate with audiences.
Throughout my career, I have successfully managed multi-channel marketing campaigns for notable organizations such as Entergy and Truist, where I collaborated with cross-functional teams to ensure the seamless execution of marketing strategies. My expertise in utilizing marketing automation platforms, coupled with my strong analytical skills, has enabled me to deliver data-driven insights that optimize campaign performance. I take pride in my ability to foster relationships with clients and stakeholders, ensuring that their needs are met while driving innovative solutions.
As I look to the future, I am eager to leverage my skills in a dynamic environment that values creativity and strategic thinking. I am committed to continuous improvement and staying ahead of industry trends to deliver exceptional results for my clients and organizations.
Experience
Work history, roles, and key accomplishments
Marketing Business Analyst
Entergy (ComTec)
May 2023 - May 2024 (11 months)
Worked with stakeholders to gather requirements for marketing campaigns, creating business requirement documents and functional specs. Developed multichannel marketing campaigns using Salesforce Journey Builder and created dashboards for campaign performance.
Digital Marketing Automation Platform Strategist
Truist (SunTrust Bank)
Jun 2019 - May 2023 (3 years 11 months)
Managed a portfolio of clients in the technology industry, focusing on data-driven strategies and optimizations. Integrated Salesforce CRM with email-sending platforms and ensured compliance with email policies.
Marketing/Communications Manager
Alternative Life Solutions
Oct 2018 - Jul 2019 (9 months)
Developed and managed online marketing campaigns for small non-profits, increasing engagement and traffic through effective communication strategies and SMS campaigns.
Customer Engagement Project Manager
Assurant
Nov 2017 - Oct 2018 (11 months)
Led the implementation of the Marketing Cloud platform and developed dynamic email campaigns. Established best practices for SMS and email marketing, ensuring compliance and security.
Project Manager
Small Business Administration
Sep 2016 - Nov 2017 (1 year 2 months)
Managed SMS communications for disaster assistance, improving call productivity and engagement through effective communication strategies.
Owner / Project Manager
SMMMD Consulting Inc.
Feb 2009 - Oct 2016 (7 years 8 months)
Developed email and social media marketing campaigns for small to medium-sized businesses, achieving significant engagement and brand awareness.
Project Manager / Business Analyst
AT&T
Jan 2000 - Nov 2009 (9 years 10 months)
Managed contact center operations and IVR support, coordinating efforts to improve system reliability and customer service.
Education
Degrees, certifications, and relevant coursework
Contra Costa Junior College
Associate of Arts, Art
Availability
Location
Authorized to work in
Website
KarenRogersRobinson.meJob categories
Interested in hiring Karen?
You can contact Karen and 90k+ other talented remote workers on Himalayas.
Message KarenFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
