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Karen Rogers-RobinsonKR
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Karen Rogers-Robinson

@karenrogersrobinson

Digital Marketing Manager and Project Manager with innovative campaign strategies.

United States
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What I'm looking for

I seek a role that fosters creativity and strategic innovation in marketing.

I am a seasoned Digital Marketing Manager and Project Manager with extensive experience in developing and executing email and SMS marketing campaigns that enhance brand awareness and drive significant traffic to clients' digital platforms. My innovative approach to integrating technology into marketing strategies has consistently resulted in increased revenue and customer engagement. I am passionate about transforming business communications and creating compelling customer journeys that resonate with audiences.

Throughout my career, I have successfully managed multi-channel marketing campaigns for notable organizations such as Entergy and Truist, where I collaborated with cross-functional teams to ensure the seamless execution of marketing strategies. My expertise in utilizing marketing automation platforms, coupled with my strong analytical skills, has enabled me to deliver data-driven insights that optimize campaign performance. I take pride in my ability to foster relationships with clients and stakeholders, ensuring that their needs are met while driving innovative solutions.

As I look to the future, I am eager to leverage my skills in a dynamic environment that values creativity and strategic thinking. I am committed to continuous improvement and staying ahead of industry trends to deliver exceptional results for my clients and organizations.

Experience

Work history, roles, and key accomplishments

EC

Marketing Business Analyst

Entergy (ComTec)

May 2023 - May 2024 (11 months)

Worked with stakeholders to gather requirements for marketing campaigns, creating business requirement documents and functional specs. Developed multichannel marketing campaigns using Salesforce Journey Builder and created dashboards for campaign performance.

TB

Digital Marketing Automation Platform Strategist

Truist (SunTrust Bank)

Jun 2019 - May 2023 (3 years 11 months)

Managed a portfolio of clients in the technology industry, focusing on data-driven strategies and optimizations. Integrated Salesforce CRM with email-sending platforms and ensured compliance with email policies.

AS

Customer Engagement Project Manager

Assurant

Nov 2017 - Oct 2018 (11 months)

Led the implementation of the Marketing Cloud platform and developed dynamic email campaigns. Established best practices for SMS and email marketing, ensuring compliance and security.

AT

Project Manager / Business Analyst

AT&T

Jan 2000 - Nov 2009 (9 years 10 months)

Managed contact center operations and IVR support, coordinating efforts to improve system reliability and customer service.

Education

Degrees, certifications, and relevant coursework

CC

Contra Costa Junior College

Associate of Arts, Art

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Karen Rogers-Robinson - Marketing Business Analyst - Entergy (ComTec) | Himalayas