At Capital Group, I manage integrated marketing initiatives across digital, social, email, content, and video, making plans, milestones, dependencies, and risks visible through Workfront and Jira.
I participated in a ChatGPT pilot to scale social and email content production, with human review and brand and compliance checkpoints in the workflow. I also led the redesign of marketing intake, briefing, governance, workflows, and templates in Adobe Workfront.
Using performance data and testing at Capital Group, I grew a corporate social audience from 10,000 to over 100,000 in one year. I partner with marketing stakeholders and technology teams in a regulated environment where deliverables pass legal and compliance review.
At Sempra Energy, I led change management, communications, and training for an organization-wide software rollout across 48 sites. At International Lease Finance Corporation (an AIG Company), I coordinated vendor selection across 48 global sites and established service metrics that reduced service delivery time by 15%.
