Aashu Kandoth

Owned paid acquisition strategy across Google Ads and Bing Ads for B2B SaaS products, contributing to $1.2M in ARR and $8.2M in TCV pipeline within the first 3 months. Managed acquisition funnel from lead generation through MQL and sales-qualified pipeline, optimizing campaigns toward revenue outcomes.

Managed a $100K monthly paid ads budget across APAC and North America, delivering an average ROAS of 30x at an average CPA of $50 and an AOV of $1,000. Optimized Search, Performance Max, and Shopping campaigns across Google and Bing, and built reports tracking key metrics.

Led paid search, display, and paid social campaigns across Google, Meta, LinkedIn, and YouTube for multiple B2B and B2C clients simultaneously. Built cross-channel strategies using the BISCCBOR framework and acted as day-to-day client contact, coordinating campaign requirements and reporting.

Independently managed on-page and off-page SEO, from keyword targeting and content optimization to link building, to improve search visibility and rankings. Set up, launched, and monitored Google Ads campaigns, and trained junior team members on SEO and paid advertising fundamentals.

Set up Google Ads and Meta Ads campaigns with a focus on audience segmentation. Handled social media targeting and reporting for key campaigns.

Grade: 7.70 CGPA

Pursued a BTech in Computer Science and Engineering, achieving a CGPA of 7.70.

Earned the Google Analytics Certification.

Earned the Google Ads Display Certification.

Earned the Google Ads Search Certification.

Completed the Advanced SEO Strategies course.